After DaimlerChrysler's Day One celebrations, the auto industry woke up to a new world. It is more global and more diverse than ever before.
Leaders managing global change will speak at the 1999 Automotive News World Congress. Their panel is titled 'The Global World: How Big Is Big Enough?'
The panelists include Rudolph Schlais, president of General Motors Asia/Pacific; Peter Schweitzer, president of J. Walter Thompson; and David Cole, director of the University of Michigan's Office for the Study of Automotive Transportation.
Schlais, who oversees the world's largest automaker's operations in financially troubled Asia, will discuss emerging markets and the challenges of Asia.
Schweitzer, whose agency is responsible for much of Ford Motor Co.'s advertising, will talk about the value of local ads and international marketing.
Cole, a leading auto industry analyst, will talk about human resources and the importance of worldwide product development.
The Automotive News World Congress runs Jan. 10-13 at the Marriott Renaissance Center (formerly the Westin Hotel) in Detroit. The program includes individual speakers along with panels on such topics as intelligent transportation and the world after DaimlerChrysler.