Honda's knight to remember
Honors keep rolling in for former Honda Motor Co. CEO Nobuhiko Kawamoto - it's now Sir Nobuhiko. Kawamoto, now an adviser and a member of the company's board of directors, has been made an Honorary Knight Commander of the Most Excellent Order of the British Empire by Her Majesty Queen Elizabeth II for his 'valuable contributions to improving relations between Britain and Japan.' Britain created the 'Most Excellent Order' awards in 1917 to recognize World War I participants. Since then, the awards have been given for outstanding public service. Kawamoto is the 32nd Japanese to receive a Knight Commander award. He will be formally invested early next year at a ceremony at the British Ambassador's residence in Tokyo.
FORD SPEAKS (LATER) - Pity the poor price reporter. Ford Motor Co. raised the price of the Lincoln Navigator $1,150, but Ford made no public announcement of the increase. Automotive News reported the hike, and Ford complained that our story on its unannounced action failed to note that horsepower has been boosted to 300 (from 260). The displacement of the V-8 stays at 5.4 liters.
LONG-DISTANCE RELATIONSHIP - A Volvo with more than 1.6 million, yes, million, miles on it recently made it into the Guinness Book of World Records for 'Highest Car Mileage.' Irv Gordon of East Patchogue, N.Y., bought the Volvo P1800 new in 1966, from Volvoville USA in Massapequa, N.Y. The car is a fixture at Volvo owner events. Said Gordon: 'I treat my car with love.'
SUPER SPOT - In January, one in three North American truck drivers - an estimated 1 million in all - will take a brief detour to the nearest TV to watch the Super Bowl. Volvo Trucks North America Inc., for the second year running, will air a 30-second spot advertising its big rigs. Although the Super Bowl is not exactly a mainstream advertising venue for heavy-truck builders, Volvo is convinced the big investment will yield a big sales payoff. The Greensboro, N.C., truckmaker is plunking down $1.8 million for airtime and production costs and another $1 million on a truck giveaway sweepstakes tied to the game.