North American factories built more cars and trucks last week than any previous week in history.
Output from U.S., Canadian and Mexican plants reached an estimated total of 380,006 vehicles. The record total was aided by heavy overtime schedules.
The full production tables are on Page 42.
Chrysler wins belt battle
WASHINGTON - In a fight more about principle than money, Chrysler Corp. claimed a big victory Friday, Oct. 30, when a U.S. appeals court overturned a recall order.
Under government order, Chrysler has been installing stronger rear seat belt anchors in 91,000 of its 1995 Dodge Stratus and Chrysler Cirrus cars.
Chrysler lawyer Lew Goldfarb said the opinion by the U.S. Court of Appeals for the District of Columbia tells federal regulators they cannot change safety test procedures for vehicles already built in compliance with federal rules.
The National Highway Traffic Safety Administration, whose recall order had been upheld by a lower court, said Chrysler won the appeal on a technicality.
Acura cuts price of 1999 3.5RL
LOS ANGELES - Acura Division has priced the 1999 3.5RL at $42,355, including a $455 destination charge. That is equivalent to a $2,100 cut on a comparably equipped basis, Acura said.
For 1999, the suspension has been retuned for sportier performance, and the disc brakes are larger. Body rigidity has been increased.
The 3.5RL also gets a sheet metal reskin, with sharper character lines and a new front fascia.
Standard features now include a six-disc compact disc changer, a HomeLink system and a wood-trimmed instrument panel and center console. The only option is a satellite-linked navigation system for $2,000.
Hyundai opens warranty ads
LOS ANGELES - A $25 million ad campaign for Hyundai's new standard warranty will break today, Nov. 2, with the theme, 'The Hyundai Advantage: America's Best Warranty.'
For 1999 models, Hyundai offers a 10-year, 100,000-mile powertrain warranty; a five-year, 60,000-mile bumper-to-bumper warranty, and five years of unlimited mileage roadside assistance. (See Page 18 for a roundup of 1999 model warranty coverage.)
The TV ads outline the details of the new warranty package, but they do not tell it is a Hyundai benefit until the end. One ad teases about the automaker, 'Here's a hint. It starts with an 'H,' ' clearly playing off Honda's quality reputation. Another ad queries: 'Who makes such solid cars that can offer a warranty this strong?'
Print ads will run in The Wall Street Journal, USA Today and the New York Times, as well as Time, People, Entertainment Weekly and Road & Track.
Outdoor ads use the tag line, 'It's 2007, and you're still covered for another year.' The campaigns were designed by Bates USA, Hyundai's longtime ad agency.