A decade ago, Audi AG was almost wiped off the U.S. map. Now CEO Franz-Josef Paefgen has his eyes on U.S. sales records.
Back then, Daewoo Motor Co. Ltd. tested the U.S. market discreetly, with a small car called the Pontiac LeMans. Now President Kim Tae-Gou is leading a most unconventional launch of the Daewoo brand into the United States.
Talk from the Top interviews are on Pages 58-59.