Germany's automotive presence is growing in North America. Volkswagen AG, BMW AG and now Daimler-Benz AG are all expanding their production here and are pursuing worldwide exports. Despite their differences in product and corporate culture, all three face common challenges, especially in the realm of component sourcing. They rely on a largely European-based supplier network. All three must source vehicles locally that are designed and engineered in Germany. And they are in the forefront of sourcing world cars. Automotive News recently interviewed the top purchasing executives from the companies' North American plant operations.
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