DETROIT - Not many Detroit staffers of Young & Rubicam are California dreaming, according to Advertising Age.
Only 50 of the approximately 400 Detroit staffers of Young & Rubicam Advertising and sister unit Wunderman Cato Johnson are expected to relocate to California as the shops follow their biggest client, Lincoln Mercury, west.
In March, the agencies said about 100 staffers had been invited to move.
John Vanderzee, chairman of Young & Rubicam's Detroit office, said the two agencies probably will hire about 100 people in California.
Staff will start relocating to California in July. Young & Rubicam's transferees and new hires will outnumber Wunderman's.
Wunderman, with 70 people in Detroit, will move 15 staffers to California, said Laurie Null, executive vice president and managing director. The shop expects to hire 25 people.
The Detroit office will continue operating, with more than 100 people. The office, which now oversees all regional Lincoln Mercury dealer groups, apparently will lose clout.
Now it will only handle dealer accounts east of the Mississippi River. Young & Rubicam's New York office will assume account and media services for dealer groups in the East.
Young & Rubicam's existing 14 dealer field offices will continue day-to-day contacts with dealers.