Bruno Sacco is design director at Daimler-Benz AG. His accomplishments include the introduction of the S class in 1979 and the development of the SLK, the CLK and the A class. He will retire next spring after more than 40 years with the company. He was interviewed at the Turin auto show by Georg Auer, a reporter for Automotive News Europe.
Turin has always been the auto show of the designers. Does it still wear that crown?
For quite some time it had lost that character. In the last six or eight years, it is winning back some of this role.
Are the Turin designers the best?
They are certainly among the best.
You said at the debut of the Mercedes 190 that if a car gets general approval at the time of its introduction, then it will age very soon. Will that be true of the new Multipla shown by Fiat at Turin?
With the 190 it was like that, but it does not necessarily follow for every car. We had the SL of 1989, which was liked immediately and it still comes off well.
Would a concept like the Multipla be suitable as a Mercedes?
I think that Fiat and Mercedes cannot be compared in terms of product philosophy and design philosophy.
Or as a Smart?
Smart is Mercedes. Smart is a development that goes far ahead into the future. That is why it has difficulty with general acceptance. When I think of future developments of cars, I think of more comfort and more fun.