Nissan will stop selling its pair of small sport coupes, the 200SX and 240SX, at the end of the model year.
The move is part of Nissan's back-to-the-basics focus on core models and profitability, said Kurt von Zumwalt, a spokesman for Nissan North America Inc.
Nissan made the announcement last Friday, May 22, two days after the parent company in Japan revealed sweeping changes aimed at reducing debt, paring product lines and focusing on profits rather than market share.
The moves follow the demise in recent years of other slow-selling sporty Japanese coupes, such as the Mazda MX-3 and Toyota Paseo.
Through April, Nissan had sold 4,025 of the U.S.-built 200SX models, down 52.6 percent from year-ago levels. Sales of the sporty 240SX, an import, had dropped 29.3 percent to 851.
Dealers contacted by Automotive News approved.
Joe Sage, a principal of Universal Nissan in Universal City, Calif., said, 'The 240SX is in such a small segment of the marketplace today that it really doesn't have a true identity.'
As for the 200SX, Sage said, 'It's a two-door coupe built on the four-door Sentra platform. Most people in that category want four doors.'
In a letter to dealers, Nissan said, 'The relative low volume and high marketing costs associated with the shrinking segment in which these models compete is a distraction to our goals of ensuring dealer and company profitability.'