Auto Trader Online, one of the largest used-car Web sites, has signed a cooperative advertising pact with Acura Division.
Acura will share Internet
advertising expenses with dealers who display Acura Preferred Pre-Owned Vehicles on the
Auto Trader Online database (www.traderonline.com).
An Acura dealer is allowed to list up to 100 used and Preferred Pre-Owned Vehicles per week in the Auto Trader Online database.
This is the second Internet deal Acura has announced recently for its certified used-car program. It announced a similar deal in April with Microsoft's CarPoint.
Auto Trader Online has 500,000 used vehicles on its Web site.