Two clicks of a computer mouse are enough to get users the information they want now that CarPoint has revamped its Web site.
CarPoint, the online buying service owned by Microsoft Corp. of Redmond, Wash., revamped its site the first week in April after finding its old site was cumbersome.
Users had to wade through as many as five electronic folders, each with four or five choices, to drill down to the information they wanted, says Alex Simons, product manager.
Now, CarPoint's simplified home page focuses on three core tasks: research, vehicle purchase and car owner advice.
'Either users are ready to buy,' says Simon, 'they are researching a car purchase, or they are wandering car owners who are surfing.'
The impact has been immediate. The revamp has resulted in a 25 percent jump in the number of visitors who search the site successfully.
In April, the CarPoint site had 1.1 million individual visitors access detailed information on a particular model, reading an average 10 pages of information. Before the site's overhaul, only 750,000 users a month delved into specifics on a model.
CarPoint offers both product information and a buying service, which refers vehicle sales prospects to dealers for a fee. Currently, about 600 new- and 800 used-car dealers subscribe to the referral service.