Chrysler Canada late last week named veteran Chrysler Corp. executive William Glaub to succeed the late G. Yves Landry as president and CEO. Landry, who died in March, had led the company since 1990.
The 48-year-old Glaub, who has a strong background in sales, will be the first U.S.-born Chrysler executive to lead the Canadian subsidiary since 1956. He will be responsible for a company with annual sales of $11.5 billion (U.S.) and 14,000 employees.
In a related action, Chrysler Canada directors also elected James Holden, Chrysler Corp. executive vice president of sales and marketing and general manager of minivan operations, as board chairman. The position had been held by Landry.
Holden, 46, will continue his duties at the U.S. parent.
Glaub joined Chrysler in 1971. He served as zone manager in Boston and Chicago, truck merchandising manager and, subsequently, Pacific and Eastern regional manager. In 1991, he was named general sales manager for the central region and later executive director of field operations.
Most recently, he served as general manager of fleet operations.
'I think it's a great appointment. He should be exactly what they need,' said Toronto-based auto industry consultant Dennis DesRosiers.
'Chrysler recognizes the need for strong sales and marketing in Canada and has put that kind of person into the job.'
DesRosiers said one of Glaub's biggest challenges will be to boost sales of Chrysler's new cars to offset a predicted decline in minivans, the company's bread and butter. Chrysler held a 20.9 percent share of car sales in 1983 and was ranked No. 2 in Canada behind General Motors. But by last year, it had slipped to fourth place with an 11.8 percent share.
'He has to bring Chrysler back into the passenger-car side of the industry,' DesRosiers said.
'They've got product now, but they've been largely out of the car segment for a long time. The question is: Can they reteach themselves to sell cars and convince people to buy them?'