Who: Joe Eberhardt
Title: Vice president of marketing, Mercedes-Benz of North America Inc.
Challenge: Solidify U.S. sales gains and company's new image.
Background: Started with Daimler-Benz AG as a business analyst in 1985. Worked in a Mercedes dealership in New York for 21/2 years.
Quote: 'We will no longer let our products just sit in the marketplace. We'll improve upon them each year.'