GM DOES FASHION - General Motors has cut a deal with 7th on Sixth Inc. to sponsor the organization's fashion shows for three years.
The semiannual runway shows in New York's Bryant Park feature the clothes of more than 40 American fashion designers. Part of the deal, which was announced last month, is a name change to General Motors Fashion Week. It is another step toward GM's goal of establishing goodwill among upscale women to get them to consider buying GM cars and trucks.
AUTO-BY-TEL ADS - Auto-By-Tel of Irvine, Calif., an online car-buying service, has hired Grey Interactive to create a brand campaign. The $20 million deal includes the use of both online and traditional media. Auto-By-Tel also will use Grey in Canada.
BUICK TEAMS WITH SEARS - By guessing the number of basketballs that can be stuffed into a Buick Regal, the grand prize winner will get a Regal GS delivered by Cynthia Cooper, the Women's National Basketball Association's most valuable player. Sears Roebuck & Co. will put the question to customers at its 830 stores June 21-July 1. Entrants who answer correctly will be in a drawing to win one of 10 Buick Regals.
MID AMERICA ADDS VW - Mid America of Effingham, Ill., aftermarket supplier of parts and accessories for Chevrolet Corvettes, will expand to include vintage Volkswagens. The company is distributing a 68-page catalog that also includes parts for Volkswagen's Karmann Ghia, Bus, Type 3 and Thing models. Mid America plans to mail 565,500 catalogs this year.
SAAB GOES INTERACTIVE -Saab has an interactive showroom on its Web site. Car shoppers can equip a Saab 9-5 or 9-3 and get the sticker price. The shopper has the choice of sending the sticker to a local Saab dealer or printing it out for comparison shopping. Shoppers also can take the Saab 9-5 or 9-3 for a virtual test drive.
SCHOOL'S OUT - Porsche completed hands-on training last month to familiarize hundreds of its employees who interact with customers about the new 911 Carrera. 'Porsche customers are more than just drivers. They're performance automobile enthusiasts,' said George Cabanting, manager of customer satisfaction for Porsche Cars North America Inc. 'When they call with questions or problems, our goal is to ensure that every question is answered and every concern alleviated.'