Send a letter via Mustang
The U.S. Postal Service could give the Ford Mustang its stamp of approval as a 1960s icon. The Mustang has been nominated for a U.S. postal stamp. The original pony car, introduced in 1964, will compete against 29 proposed stamps to be part of a series honoring the decade. Other contestants include 'The Peace Symbol,' 'I Have a Dream,' 'Man Walks on the Moon,' 'The Beatles,' 'Star Trek,' and 'Barbie Doll Steps Out.' Beginning May 1, the public can vote at post offices or at participating Ford dealerships.
NAME THE MINIVAN - Honda introduced its new minivan this month, but it doesn't have a name. Honda hasn't decided whether to use Odyssey or try something new. Got any ideas? E-mail your suggestions to Rick Kranz at Automotive News, [email protected], or fax them to (313) 446-0383. We'll run some of the suggestions in a future issue.
EXHAUST FANS - It was 20 years ago this year that Saab started turbocharging its four-cylinder family cars, beginning with the 1978 Saab 99 Turbo. This year's annual Saab Owners Convention - including at least some Saab fans who weren't born in 1978 - will commemorate the 20th anniversary of Saab turbocharging, at Hilton Head Island, S.C., Aug. 19-23. In a first, Saab's entire 1999 lineup is turbocharged.
SALESMAN AT HEART - Though dealers complain of being misunderstood by the factory, Jim Rogers, Lincoln Mercury general marketing manager, is not out of touch with the retail side of the business. While visiting a dealership this month, he sold a Lincoln Navigator in about 20 minutes - well, almost. Rogers, who sold cars as a college student, turned the customer over to a salesman just before closing the deal. Says Rogers: 'I didn't want him to lose his commission.'
BIG PICTURE ADS - Cadillac has bought New York's World Trade Center - that is, all of the twin towers' 18,000 square feet of display advertising space. The buy is part of Cadillac's three-month campaign to promote a new image for its Seville STS sedan. Part of the campaign includes 15 wrapped city buses that will be moving billboards. The buses will be emblazoned with images of the Seville and tag lines such as 'It's what's next' and 'It's aggressive.'