LOS ANGELES - Now that Lincoln Mercury has migrated, the lone American in the West Coast auto industry will get even more competitive.
The annual Automotive News West Coast Marketing Luncheon on Wednesday, May 6, will help sort out the competitors.
James O'Connor, vice president and general manager of Lincoln Mercury, will join top executives from the five largest Japanese-nameplate automakers at the annual panel at the Manhattan Beach Marriott.
The luncheon draws a crowd of automotive, media, advertising and marketing executives. They ask questions of an elite panel that will address such topics as changes in distribution, particularly in light of Republic Industries Inc. and other big dealer groups; trends in light trucks; and the state of the U.S. market.
Besides O'Connor, the speakers will be:
Richard Beattie, president of Mazda North American Operations.
Thomas Elliott, executive vice president of American Honda Motor Co.
Pierre Gagnon, executive vice president of Mitsubishi Motor Sales of America Inc.
Yale Gieszl, executive vice president of Toyota Motor Sales U.S.A. Inc.
Michael Seergy, the newly appointed general manager of Nissan Division.
The event begins with an 11: 30 a.m. cocktail reception, followed by a noon luncheon, presentations by the speakers and a lively question-and-answer session ending by 2: 15 p.m.
Cost is $50 per person. The Manhattan Beach Marriott is at 1400 Parkview Ave., Manhattan Beach, Calif.
For more information or to register, contact Brigitte Clark at the Automotive News Los Angeles office, phone (213) 651-3710, fax (213) 655-8157.