NHTSA plans scary reading for ute drivers
Warning labels may not do much to stop people from smoking cigarettes or drinking alcohol, but perhaps brighter and bolder decals could help keep sport-utility drivers from rolling their top-heavy vehicles. That is the thinking behind a new proposal from the National Highway Traffic Safety Administration. Transportation Secretary Rodney Slater called the proposed switch from existing text-only labels 'another step in our continuing educational and research efforts to improve SUV safety.' Under consideration are three new label designs, one of which is shown here. Also yet to be determined is where to place the new decals so drivers are constantly reminded of rollover danger. Sun visors already are dedicated to airbag warnings.
BARRIERS ARE FALLING - The car business has been a man's world, but times are changing. Forty-two dealerships are among the 500 largest businesses owned by women nationally, according to Working Woman magazine. The No. 1 business owned by a woman is JM Family Enterprises of Deerfield Beach, Fla., which has as subsidiaries Toyota Motor Sales U.S.A. Inc.'s largest distributorship, an auto finance company and a service contract company. Pat Moran became president and CEO of the $5.4 billion concern in 1989.
THAT'S USING THE OLD BEAN - 'Mr. Bean,' the British comic hit, is a cult fave in Japan - which is the world's largest market for the Rover Mini, the car Mr. Bean drives in his TV sketches. Smelling opportunity, Rover Japan has come up with a 'Mr. Bean' edition Mini. It's not exactly an Eddie Bauer-version Ford Explorer. Rather than offering special equipment, say a padlock on the door, Rover will paint Mini Mayfairs to match Mr. Bean's car for the first 200 buyers who ask for the special. That means a yellow body and a black hood.
EAR'S TO YA - Anybody remember the name of the arena where boxer Mike Tyson chowed down on Evander Holyfield's ear? It was the Grand Garden Arena in the MGM Grand Hotel in Las Vegas. The National Independent Automobile Dealers Association held its convention there last week. The used-car dealers decided to have a little fun at Iron Mike's expense. Organizers hid chocolate ears around the floor of the arena, where the NIADA Expo was held. Finders of the tasty morsels were keepers, and eligible for some dandy door prizes.