Pickup buyers who want dual rear-access doors on the 1998 Dodge Ram will pay $750 for the option.
Prices for 1998 Dodge Ram Quad Cab models were included in Chrysler Corp.'s suggested prices for its 1998 cars and trucks.
The prices announced last week do not include other fall launches: the redesigned 1998 Dodge Intrepid and Chrysler Concorde, the new Dodge Durango sport-utility and the restyled Dodge Ram Van and Wagon. The 1998 Dodge Viper also has not been priced.
As expected, Chrysler fell in line with its Big 3 competitors. Chrysler's suggested prices on 1998 vehicles are, on average, 0.6 percent less than on comparably equipped 1997 models, including freight charges.
Ford Motor Co. held the line for 1998, and General Motors raised prices 1.3 percent.
The Quad Cab is Chrysler's first crack at rear-access doors on a pickup. Offering dual access doors is an industry first.
The Ram Quad Cab with two-wheel drive has been priced at $20,365 for the 1500 short-wheelbase model and $20,645 for the 1500 long-wheelbase model. Quad Cab with four-wheel drive has been priced at $23,595 for the 1500 short-wheelbase model and $23,925 for the 1500 long-wheelbase model. Prices include a $640 destination charge.
Only Ram Club Cab models offer the Quad Cab option.
On a sales-weighted average, suggested prices for Chrysler Corp.'s 1998 cars announced so far will be 1.3 percent lower than prices of comparably equipped 1997 models. Prices of trucks, including minivans and Jeep sport-utilities, reflect an average decline of 0.4 percent.
Destination charges are unchanged. The lowest freight charge is $500 for the Neon line. The highest, $640, is on Dodge Ram pickups.
On some vehicles, base prices will be lower. On others, base prices will rise slightly - in some cases to reflect previously optional features that have been made standard, says James Holden, executive vice president of sales and marketing.