Olds Intrigue goes on TV
Oldsmobile was scheduled to introduce a key new product, the Intrigue, on the air last Saturday, July 26, with four TV commercials, part of an $80 million launch compaign for the car.
Hollywood film director Tony Scott, whose credits include Top Gun and crimson Tide, directed the spots. Oldsmobile wants to sell up to 120,000 Intrigues a year.
Frank S. Washington
Hayes buys Bosch units
Hayes Wheels International Inc. is buying Robert Bosch Corp.'s businesses that makes steel wheels and hub-and-drum assemblies for trucks.
Bosch said the businesses had combined sales of $40 million in 1996. Terms of the deal were not disclosed.
The wheel business makes steel wheels for medium-and heavy-duty trucks and trailers at a plant in Frankfurt, Ohio. The deal gives Hayes an option to buy that plant.
The hub-and-drum assembly bites for heavy-duty trucks and trailers are made in Johnson City, Tenn. Bosch will keep that plant.
Hayes already has a wheel-making plant in Akron, Ohio, and a hub-and -drum plant in Berea, Ky. Hayes' heavy-duty business had sales of about $110 million in 1996.
CARB stiffens emissions test
LOS ANGELES - The California Air Resources Board will significantly toughen its emissions-testing procedures for 2001 and later vehicles that are expected to meet low-emission vehicle criteria.
Last fall, the federal EPa increased its maximum speed for testing from 57 to 80 mph. Also, accessories such as air conditioning must be operating at the time, and trucks are to be under load.
The air resources board's decision means the tougher EPA standards also will be applied to vehicles applying for low-emission, ultra-low-emission and super-low-emission vehicle status. The board said the tougher tests will reduce by 133 tons the amount of ozone-reducing emissions from cars every year.
NHTSA drops Trooper inquiry
LOS ANGELES - The National Highway Traffic Safety Administration will not recall 1995-96 Isuzu Trooper and 1996 Acura SLX sport-utilities, after a preliminary investigation into their alleged propensity to tip over in sharp turns.
Last year, Consumer Reports magazine rated the vehicle 'not acceptabe' after testers found the sport-utilities prone to roll over in certain evasive maneuvers. In the wake of those results, Consumer Reports asked NHTSA to open an investigation and recall the vehicles.
'We did our own testing compared it to other vehicles and looked into our own files to see if there's a real-woeld problem with death and injury. In the end, we decided not to open an investigation,' said NHTSA spokesman Tim Hur