TAMPA, Fla. - Jaguar Cars Inc. has sued a Sarasota used-car dealer on charges that include trademark counterfeiting and infringement, unfair competition, false advertising and breach of contract.
The defendants are Thoroughbred Motors Inc. and its president, Rodney Dessberg. The suit was filed May 28 in the U.S. District Court for the Middle District of Florida, Tampa Division.
In 1995, Jaguar sued Thoroughbred and Dessberg in a case involving similar charges. Dessberg's operation was marketing cars and service using the Jaguar name and trademark prominently, Jaguar said. Thoroughbred agreed in October 1995 to stop the practices Jaguar complained about.
In its latest action, for which it is seeking a jury trial, Jaguar Cars says it recently learned the defendants still use the Jaguar name and the 'leaping jaguar' design. That gives Thoroughbred a business advantage it otherwise would not have, causes confusion as to the source of services and damages Jaguar, the company said in court papers.
Dessberg referred press queries to his attorney, who could not be reached.