Toyota exec jumps to L-M
LOS ANGELES - Ford Motor Co. has snared Toyota's top advertising agency executive to run its Lincoln-Mercury advertising and marketing communications post, according to Advertising Age, a sister publication of Automotive News.
Ian Beavis, 44, was the longtime management director for the Toyota Motor Sales U.S.A. Inc. account with Saatchi & Saatchi Advertising in Los Angeles.
Beavis succeeds Dale Jones, who was promoted to an international strategic planning post. Beavis will report to Jim Rogers, Lincoln-Mercury general marketing manager.
Beavis worked for Ford Australia for 11 years in the 1970s and 1980s. Beavis said Ford was interested in gaining an outsider's perspective on advertising.
GM considers Brazil plant
SAO PAULO, Brazil - General Motors is considering another plant in Brazil, apparently for a sport-utility.
Details are sketchy, but GM do Brasil may take advantage of a generous incentive package offered by poor northeastern states in Brazil. The offer expired Saturday, May 31. GM registered its intentions with the appropriate agencies Thursday, May 29.
GM has not chosen a plant location. The choices are the states of Bahai, Ceara or Bernambuco, all about 2,000 miles from the main industrial areas near Sao Paulo.
Sources in Brazil and Europe said GM would spend $160 million on the plant, which would have a volume of 50,000 units a year.
The product is believed to be a version of the Geo Tracker, built by CAMI Automotive Inc., a Suzuki-GM joint venture in Ingersoll, Ontario.
TRW venture to serve Europe
TRW Inc. has formed a joint venture with Toyoda Machine Works Ltd. to produce power steering pumps in Europe.
The partnership - called Toyoda TRW Steering Pumps Ltd. - will be in Resolven, South Wales. Toyoda will own 60 percent of the $17 million venture, which will employ 200 workers and serve the European industry.
The two companies already have a partnership, Toyoda TRW Automotive Inc., in Morristown, Tenn. That venture, formed in 1989, makes power steering pumps and hoses.