In the last two years, BMW has been overhauling every aspect of its business. Here is a partial BMW 'to-do' list, including some items already accomplished:
Communications: Reduce the number of agencies handling dealer advertising to four from 13.
Product plan: Encourage 'customization.' Added traction control. Adding 'head' airbags.
Distribution: Reduce lead times. Introduce a new, satellite-link dealer communication system in late 1997.
Insurance: Offer special rates. Now in 13 states, shooting for 48.
Maintenance: Make service intervals longer. Offer free-maintenance incentive programs.
Used cars: Make used cars an integral part of the franchise.
Lease and finance: Protect residual values.
Dealerships: Encourage exclusivity. Empower retailers to 'own' a problem at their level instead of passing the buck.