TORONTO - Mitsubishi said it will delay its entry into the Canadian market until late next summer because of a shortage of product to launch the brand successfully.
MMSA Distribution Services Canada Inc., the company established last fall by Mitsubishi Motor Sales of America Inc. to distribute Mitsubishi products in Canada, had planned to begin selling vehicles through about 18 dealers in 10 major markets in January or February 1998.
'We could still launch in January,' said Alain Caron, general manager of the Canadian firm, 'but we decided that launching with just two products wouldn't make sense.'
He said that only the Eclipse and a very limited number of Montero Sport sport-utilities would be available to dealers next winter. Some thought was given to introducing the cars only on the West Coast, but Caron said, 'We decided to do it right, not fast.'
By waiting until late next summer, he said, dealerships will open with the new Galant, Diamante, Eclipse and 'a decent number of Montero Sports.'