BRUSSELS - Since taking over as Fiat Auto chief in February 1996, Roberto Testore has logged hundreds of thousands of air miles overseeing Fiat's global strategy for the Palio. Testore will describe the company's aggressive move into emerging markets at the Automotive News Europe Congress here June 10.
A.T. Kearney, the management consultant firm, is co-sponsor of the event with Automotive News Europe.
The term 'world car' is widely used in the auto industry, and the Palio is among the most innovative examples. The Palio is not strictly a world car since availability will be limited in Western Europe and it will not be offered in North America. But the new car gives Fiat a modern, competitive entry in several developing markets.
Early in the next decade, Fiat plans to be producing about one million Palio cars a year.
The congress will be held at the Brussels Sheraton Hotel and Towers. Volkswagen AG Chairman Ferdinand Piech and Robert Bosch GmbH Chairman Hermann Scholl are the keynote speakers.