Ten-day sales reports went out with a bang: Light-vehicle sales rose 26.7 percent, to 337,607, in mid-December.
Car sales improved 21.7 percent, and truck sales climbed 34.4 percent in the Dec. 11-20 period, which had eight selling days this year and last year.
Most auto companies have said they will discontinue 10-day reporting after Dec. 31.
General Motors sales roared upward by 38.3 percent, compared to a flat year-ago period. Oldsmobile nearly doubled its slow year-ago sales with a gain of up 90 percent. Pontiac sales were up 66 percent. Those two were already strong for the 1994 model year.
Cadillac sales jumped 56.3 percent for the 10-day period, after a poor start for the model year.
GMC Truck improved 37.8 percent; Chevrolet climbed 26.1 percent; and Buick was up 37.3 percent. Saturn Corp. was earthbound by comparison, 1.7 percent ahead of the 1992 period.
Ford Motor Co. sales rose 24.5 percent - not easy, considering that Ford was up 26.7 percent last year when the Ford Taurus was battling the Honda Accord for the title of best-selling car. The Taurus will retain that crown for 1993.
Ford is also anxious to keep the designation of best-selling vehicle for its F-series pickup. The F series was ahead of the Chevrolet C/K by fewer than 10,000 units at the end of November, but Ford extended its lead to 17,800 by Dec. 20.
Ford had a 44.2 percent hike in all truck sales for Dec. 11-20, and Chevrolet said C/K sales jumped 59.7 percent in the period.
Chrysler Corp. said it topped 2 million sales last Monday, Dec. 27. The last time Chrysler exceeded 2 million was 1989, when it reached that total on the last day of the year. Chrysler said its 1993 market share is the highest in 23 years.
Chrysler Corp's. Dec. 11-20 sales were up about 21.7 percent. Automotive News estimates 10-day sales for Chrysler Corp. and for several imports.
American Honda Motor Co. Inc. was up 10.7 percent, including a 27.8 percent increase for Acura.
Toyota Motor Sales U.S.A. Inc. improved 15 percent, despite a dip of 15.9 percent for Lexus. Toyota Motor Sales announced a price increase on 1994 models last week, but that didn't affect sales in the Dec. 10-20 period.
Nissan Motor Corp. in U.S.A. gained 10 percent, including a 16.3 percent rise for Infiniti.