General Motors’ flashy launch of the EV1—at a Sylvester Stallone film premiere—helped generate a loyal following of celebrities and environmentalists. But when GM slashed the advertising budget, it faced the criticism from those passionate customers.
EV1: A Legacy In A New Light Ep. 2 | Hollywood Glamour
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FIRST IN CHARGE: 25 years ago, GM rolled out the EV1, a triumph of electrification that ended in a crushing blow. But the car planted the seed for the industry embrace of EVs now. Read how those who lived the saga remember it.EV1: A Legacy in a New Light >
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