To Ford Motor Co. for its partnership with DURA Automotive Systems Inc.

Horizontal Sliding Rear Window with Defrost

The Ford Motor Company, recognizing the need for differentiation and customer satisfaction, decided to seek a rear window defrost system that would be better than the power "drop window" system that required substantial design and cost disadvantages. Competitors dropped heated window panels into a space consuming box. In 2001, Ford started a process to incorporate the Dura Heated Power Sliding Rear Window into 2010 model F-150 pickup trucks as an innovation Ford customers could see and feel in the showroom and in use. Dura collaborated in the design development and implementation with Ford as well as the other external suppliers of glass and switches.