To score used vehicles, dealers are getting crafty

Practical, real-world examples of how several industry players are strategically approaching their Connected Car technology roadmaps to help guide OEMs, Suppliers, Fleets, and Dealers as they build their own Monetization Models for Connected Car Technologies.

Steve Kapusta, senior vice president of remarketing services at Ally, discusses how COVID-19 accelerated the shift from in-person to digital auction platforms and how dealers can benefit by embracing this change.

Dave Graff, global vice president of sales and marketing for MSX International, discusses how the pandemic created new opportunities for collaboration and ways of doing business. He also shares his perspective on how dealerships, particularly service departments, are rebounding from COVID and how the industry is transforming into a more digital, savvy style of business.

These challenging times bring new demands for ways to communicate and sell to your customers. Customer Relationship Management (CRM) software was originally created to build customer relationships and help communicate with new and existing customers. Now, CRM software has evolved; it could help integrate all your customer data, from all sources, in one place. Here are some tips from Synchrony to help you pick your best CRM tool.