2022 auto industry forecast: Chance of pain

In the first half of 2021, investors showered autonomous-trucking developers such as Plus and TuSimple with a record $5.6 billion. That’s up from $4.2 billion in all of 2020, according to research firm Pitchbook. Class 8 commercial trucks, the tractor trailers you pass every day on the highway, typically log astronomical mileages on long routes with relatively predictable conditions. That’s an ideal environment for developing and proving self-driving technology. 

Robert Bielby, Senior Director of Automotive Systems Architecture and Segment Marketing at Micron, discusses the role memory and storage play in the vehicle experience, what the cloud and 5G mean for mobility as a service and how advanced technologies are reshaping mobility.

Effective collaboration between established companies and start-ups is critical to developing the mobility innovations of the future. But for a variety of reasons, forging these partnerships can be a challenge. Here Marc Dörfer, Technology Director & Senior Partner, California Mobility Center (CMC) and COO of PEM Motion USA, offers advice about how to navigate these sometimes complex and intricate relationships and maximize their potential

John Campos, group vice president at Acxiom, discusses the importance of data in targeting potential automotive customers, how brands can connect with consumers as 3rd party cookies go away and how data and analytics can assist with EV adoption.