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Real-time tech is the next frontier of automotive

The automotive industry is currently undergoing an exciting period of transformation. While electric cars and autonomous vehicles get the big headlines, there are changes happening across the board—whether it's new digital cockpit technology or a move from car ownership to car subscription.
Google's dealer guidebook helps dealers navigate today's digital landscape

From ridesharing to electric vehicles to driverless cars, the automotive industry faced major disruptions long before COVID-19. But the past year has brought about rapid shifts in consumer behavior, which accelerated new trends that impacted the entire sector, from manufacturers to dealers.