Waymo's Krafcik, coach Saban to keynote 2018 NADASept. 21
Dealer Liza Borches on learning from mistakes, handling OEM pressure, succeeding dad Carter MyersSept. 18
After working at Honda, Liza Borches joined the family dealership business just as her father, former NADA Chairman Carter Myers, was thinking about an exit strategy. He has stepped back enough to allow her to make her own decisions - some of them painful learning experiences. Those lessons have shaped a distinct growth strategy and helped her deal with pressure from automakers with inventory to unload.