MKC

Tapping the potential of smartphones

12:01 am U.S. ET | Nov. 10, 2014
Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards can quickly generate dynamic ads for the smartphone through the use of near-field communication, the short-range wireless communications technology that's behind Apple Pay and works with a quick tap of the phone....
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Lincoln ad spoofs elevate brand's exposure

12:01 am U.S. ET | Oct. 12, 2014
Call it a happy accident, but Lincoln marketing officials say they're cheering about the response to a pair of ads for the MKC crossover featuring Matthew McConaughey....
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McConaughey MKC ads fuel comedians

12:01 am U.S. ET | Sept. 29, 2014
If spoofs are the sincerest form of flattery, Lincoln's new MKC ad campaign featuring actor Matthew McConaughey in a series of moody spots is already a smash hit....
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Matthew McConaughey will invite viewers to meet the Lincoln MKC

12:01 am U.S. ET | Aug. 25, 2014
Matthew McConaughey is collaborating with Ford's luxury brand to promote a very different kind of Lincoln: The 2015 MKC compact crossover....
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New 2015 Lincoln MKC ads star Matthew McConaughey

8:00 am U.S. ET | Aug. 21, 2014
Lincoln has signed a multiyear endorsement contract with Oscar-winning actor Matthew McConaughey that will begin in September with a series of spots promoting the 2015 MKC compact luxury crossover....
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Ford recalls about 3,000 vehicles in North America

11:55 am U.S. ET | Aug. 8, 2014
Ford is recalling about 3,000 cargo vans and luxury SUVs in North America in three separate moves to address potential brake hose, sliding door and windshield glitches....
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Lincoln seeks styling edge with MKC liftgate

12:01 am U.S. ET | Aug. 4, 2014
The wraparound liftgate on the 2015 Lincoln MKC is unlike those on most crossovers. Because the MKC's liftgate has such a complex, curvy shape, it must make a three-stop odyssey before being attached to the vehicle at Ford Motor Co.'s Louisville Assembly Plant in Kentucky....
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Lincoln's big choice yielded small crossover

12:01 am U.S. ET | June 15, 2014
Before Lincoln began its reinvention, its average customer was age 64, among the oldest of any marque....
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Can Lincoln grab a share of sizzling segment?

12:01 am U.S. ET | June 8, 2014
Lincoln aims to reinvent itself as a brand attuned to the needs of 21st-century luxury customers -- And for those customers, smaller is often better....
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Lincoln's MKC trickles into showrooms

4:15 pm U.S. ET | June 3, 2014
The 2015 MKC, Lincoln's entry in the fast-growing compact luxury crossover segment, appeared on the sales charts for the first time in May with 677 units sold....
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MKC key to Lincoln's conquest drive

12:01 am U.S. ET | May 18, 2014
The Lincoln MKC is expected to arrive in dealerships in June, not a moment too soon for some long-suffering Lincoln dealers. The MKC will give Lincoln an entry in the luxury market's hottest segment: compact crossovers....
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How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
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