MKC

RICHARD TRUETT

Handicapping the finalists for North American Car, Truck of Year

11:00 am U.S. ET | Dec. 16, 2014
Automakers love winning awards for best in show. Most would dispatch an executive to Nome, Alaska, in February to pick up some shiny hardware for the company’s trophy case....
Read More »

 

Lincoln MKC: Designers 'should get a high-five'

12:01 am U.S. ET | Dec. 1, 2014
Lincoln's new MKC crossover is off to a strong sales start. Reviewers pick nits, but they are minor. Here are highlights from some early reviews....
Read More »

 

Tapping the potential of smartphones

12:01 am U.S. ET | Nov. 10, 2014
Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards can quickly generate dynamic ads for the smartphone through the use of near-field communication, the short-range wireless communications technology that's behind Apple Pay and works with a quick tap of the phone....
Read More »

 

Lincoln ad spoofs elevate brand's exposure

12:01 am U.S. ET | Oct. 12, 2014
Call it a happy accident, but Lincoln marketing officials say they're cheering about the response to a pair of ads for the MKC crossover featuring Matthew McConaughey....
Read More »

 

McConaughey MKC ads fuel comedians

12:01 am U.S. ET | Sept. 29, 2014
If spoofs are the sincerest form of flattery, Lincoln's new MKC ad campaign featuring actor Matthew McConaughey in a series of moody spots is already a smash hit....
Read More »

 

Matthew McConaughey will invite viewers to meet the Lincoln MKC

12:01 am U.S. ET | Aug. 25, 2014
Matthew McConaughey is collaborating with Ford's luxury brand to promote a very different kind of Lincoln: The 2015 MKC compact crossover....
Read More »

 

New 2015 Lincoln MKC ads star Matthew McConaughey

8:00 am U.S. ET | Aug. 21, 2014
Lincoln has signed a multiyear endorsement contract with Oscar-winning actor Matthew McConaughey that will begin in September with a series of spots promoting the 2015 MKC compact luxury crossover....
Read More »

 

Ford recalls about 3,000 vehicles in North America

11:55 am U.S. ET | Aug. 8, 2014
Ford is recalling about 3,000 cargo vans and luxury SUVs in North America in three separate moves to address potential brake hose, sliding door and windshield glitches....
Read More »

 

Lincoln seeks styling edge with MKC liftgate

12:01 am U.S. ET | Aug. 4, 2014
The wraparound liftgate on the 2015 Lincoln MKC is unlike those on most crossovers. Because the MKC's liftgate has such a complex, curvy shape, it must make a three-stop odyssey before being attached to the vehicle at Ford Motor Co.'s Louisville Assembly Plant in Kentucky....
Read More »

 

Lincoln's big choice yielded small crossover

12:01 am U.S. ET | June 15, 2014
Before Lincoln began its reinvention, its average customer was age 64, among the oldest of any marque....
Read More »

 

Can Lincoln grab a share of sizzling segment?

12:01 am U.S. ET | June 8, 2014
Lincoln aims to reinvent itself as a brand attuned to the needs of 21st-century luxury customers -- And for those customers, smaller is often better....
Read More »

 

Lincoln's MKC trickles into showrooms

4:15 pm U.S. ET | June 3, 2014
The 2015 MKC, Lincoln's entry in the fast-growing compact luxury crossover segment, appeared on the sales charts for the first time in May with 677 units sold....
Read More »

 

MKC key to Lincoln's conquest drive

12:01 am U.S. ET | May 18, 2014
The Lincoln MKC is expected to arrive in dealerships in June, not a moment too soon for some long-suffering Lincoln dealers. The MKC will give Lincoln an entry in the luxury market's hottest segment: compact crossovers....
Read More »

 

Latest digital edition
Digital Edition Archive
Table of Contents
 Automotive News
Special Report
Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
» Watch the Video
     
News by Brand