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The Alfa Romeo 4C Spider aims to reignite passions for Alfa's racing heritage and Italian design while putting the brand back on the radar of wealthy households and collectors ahead of a coming product blitz.
Alfa's pitch will be luxury, Italian styleMon, 20, Apr 2015
As he prepares the campaign to reintroduce Alfa Romeo to the United States, Fiat Chrysler marketing chief Olivier Francois says he may exploit the notion that shoppers have become tired of lookalike German luxury cars.