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BMW's new U.S. boss kicked off the year by increasing a subsidy payment to dealers and making strides on an effort to simplify the automaker's incentive policies.
BMW expects many buyers new to BMW Group when its new X2 crossover goes on sale in March.
BMW's second place finish in the 2017 U.S. luxury sales race came as a surprise to BMW of North America CEO Bernhard Kuhnt.
BMW of North America CEO Bernhard Kuhnt is working to revamp the company's culture and improve its relations with the dealership network.
BMW dealers say they need fresh product, more trucks, competitive lease rates and a return to the "Ultimate Driving Machine" days. They're looking at Bernhard Kuhnt for help.
Barra: Dealers will adapt as tech disrupts industry; Cox sues CDK Global; Audi to keep Ducati, Autoliv to list electronics business; BMW's dealer peace plan, lean inventory.
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