Encore

BUICK

An ad campaign delivers big

12:01 am U.S. ET | Jan. 5, 2015
The Envision will fill the vast hole in Buick's crossover lineup between the petite Encore and prodigious Enclave, though it's unlikely to arrive in showrooms before late 2015....
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Buick lets blue hair down

12:01 am U.S. ET | June 9, 2014
With a changing product mix that now includes a turbocharged sports sedan and a compact crossover, Buick is diversifying its marketing approach, venturing into advertising media that are popular with young, connected millennials....
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2014 NEW YORK AUTO SHOW

Chevy enters small crossover segment with the Trax

7:00 pm U.S. ET | April 15, 2014
Chevrolet is adding the Trax to its lineup in the United States, making it the latest brand to enter the budding market for petite crossovers. The 2015 Trax was unveiled Tuesday, on the eve of the New York auto show....
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