Encore

Buick lets blue hair down

12:01 am U.S. ET | June 9, 2014
With a changing product mix that now includes a turbocharged sports sedan and a compact crossover, Buick is diversifying its marketing approach, venturing into advertising media that are popular with young, connected millennials....
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2014 NEW YORK AUTO SHOW

Chevy enters small crossover segment with the Trax

7:00 pm U.S. ET | April 15, 2014
Chevrolet is adding the Trax to its lineup in the United States, making it the latest brand to enter the budding market for petite crossovers. The 2015 Trax was unveiled Tuesday, on the eve of the New York auto show....
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Opel, Buick key to profit, sales targets for GM

Aug. 20, 2013 06:01 CET
The near identical Opel Mokka and Buick Encore represent what GM CEO Dan Akerson is pushing the company to do more of -- leverage scale, drive profits and serve regional tastes....
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'Flanker brands' Buick, Opel key to profit, sales targets for GM

6:34 pm U.S. ET | Aug. 19, 2013
The near identical Buick Encore and Opel Mokka represent what GM CEO Dan Akerson is pushing the company to do more of -- leverage scale, drive profits and serve regional tastes. By working together, Buick and Opel hold the key to reducing costs and carving out a niche between upscale Cadillac and mass-market Chevrolet, while delivering fatter profits and margins....
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GM moves to ease shortage of 'red hot' Encores

1:56 pm U.S. ET | Aug. 5, 2013
GM underestimated initial U.S. demand for the Buick Encore when it was launched in January and says it recently boosted output of the crossover at a plant in South Korea....
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Special Report
Fewer bosses, Disney savvy, $2 idea lift stores

Fewer bosses, Disney savvy, $2 idea lift stores

A Chrysler Group dealership chain is stripping away layers of management to sell cars faster. A Chevrolet-Cadillac store is enchanting customers through Disney training. Mon., July 21
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