Olympics

Cadillac clears the air on 'Poolside'

12:01 am U.S. ET | March 2, 2014

Cadillac's "Poolside" ad for the ELR plug-in hybrid has provoked a lot of debate about American values since its airing during the Winter Olympics telecast. Is it a salute to American capitalism or a xenophobic ode to materialism?...
Read More »

BMW debuts i subrand during Winter Olympics

3:56 pm U.S. ET | Feb. 7, 2014

BMW showed off its i subbrand during the opening ceremony of the Winter Olympics on Friday night. The first of three i television commercials featured the i8 plug-in hybrid super car....
Read More »

Chevy's Olympic ad blitz seeks to brighten lackluster image

12:01 am U.S. ET | Feb. 3, 2014

For a glimpse of Chevrolet's future advertising direction, flip on the TV pretty much any time during the 17-day Winter Olympics starting Friday, when Chevy will dominate coverage with 11 new commercials broadcast more than 400 times....
Read More »

U.S. bobsledders get big push from BMW

12:01 am U.S. ET | Feb. 2, 2014

BMW applied its technology and knowledge of vehicular aerodynamics to redesign the bobsleds used by the U.S. men's and women's teams....
Read More »