Olympics

2015 LISTS OF 10

The year's most memorable marketing moments

12:01 am U.S. ET | Dec. 28, 2015

Memorable moments in marketing in 2015...
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Toyota plans Olympic all-stars, report says

12:01 am U.S. ET | Aug. 22, 2015

Toyota will capitalize on its sponsorship of the 2020 Olympics by launching a string of new models tied to the games, including a taxi and fuel cell cars, a Japanese magazine reported....
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Toyota signs on as global Olympics sponsor

7:05 am U.S. ET | March 13, 2015

Toyota signed on as a worldwide Olympics sponsor Friday in a long-term deal reportedly worth $835 million. The deal starts in 2017 and runs through the 2024 Olympics, including the 2020 summer games in Tokyo. Toyota becomes the first car company ever signed up by the International Olympic Committee for its top-tier sponsorship program....
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