Olympics

Cadillac clears the air on 'Poolside'

12:01 am U.S. ET | March 2, 2014
Cadillac's "Poolside" ad for the ELR plug-in hybrid has provoked a lot of debate about American values since its airing during the Winter Olympics telecast. Is it a salute to American capitalism or a xenophobic ode to materialism?...
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BMW debuts i subrand during Winter Olympics

3:56 pm U.S. ET | Feb. 7, 2014
BMW showed off its i subbrand during the opening ceremony of the Winter Olympics on Friday night. The first of three i television commercials featured the i8 plug-in hybrid super car....
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Chevy's Olympic ad blitz seeks to brighten lackluster image

12:01 am U.S. ET | Feb. 3, 2014
For a glimpse of Chevrolet's future advertising direction, flip on the TV pretty much any time during the 17-day Winter Olympics starting Friday, when Chevy will dominate coverage with 11 new commercials broadcast more than 400 times....
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U.S. bobsledders get big push from BMW

12:01 am U.S. ET | Feb. 2, 2014
BMW applied its technology and knowledge of vehicular aerodynamics to redesign the bobsleds used by the U.S. men's and women's teams....
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Chevy, BMW will rule the airwaves during games

12:01 am U.S. ET | Jan. 27, 2014
Viewers tuning in to the Winter Olympics next month will get a heavy dose of advertising from Chevrolet and BMW....
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Ryan Hunter-Reay races to Indy 500 winner’s circle

Ryan Hunter-Reay races to Indy 500 winner’s circle

BorgWarner’s video montage highlighting 2014 Indianapolis 500 winner Ryan Hunter-Reay. Thu., January 15
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