Toyota expands sponsorship deals for 2018 Winter OlympicsFri, 17, Mar 2017
Toyota ramps up winter sports marketing with Burton Snowboards partnershipTue, 28, Feb 2017
Auto advertising not making big impression during first week of Olympics, index saysThu, 18, Aug 2016
Four automotive brands are among the top 10 advertising spenders for the 2016 Olympics, yet none managed to make a significant impact in U.S. consumer perception compared with all other brands during the first week of the games, YouGov BrandIndex reported Wednesday.
Ghosn bets on Brazil's recovery during Rio OlympicsMon, 08, Aug 2016
Like so many things in Rio de Janeiro, Carlos Ghosn's turn in the Olympic Torch Relay on Friday didn't go as planned, but the Renault-Nissan CEO has his eye firmly on other goals as he bets on the future recovery of the country's battered economy.
Auto brands show their mettle as Summer Olympics beginSat, 06, Aug 2016
While Jeep isn't a sponsor of the Games, its USA Basketball partnership has allowed the automaker to align its brand with some of the event's most high-profile athletes in the months leading up to the Olympics. It's among several automakers seeking to latch on to Olympic hype.
Toyota evokes 'Hands across America' with Olympics campaignFri, 05, Aug 2016
Mini campaign will defy labels during OlympicsThu, 21, Jul 2016
Olympic boxing gold medalist Claressa Shields has dealt with a bevy of labels in her life. Shields -- who captured a gold medal during the London games in 2012 -- is one of eight current and former U.S. Olympians featured in the latest round of Mini's “Defy Labels” campaign.
Olympics could derail Tokyo showMon, 18, Apr 2016
The autumn 2019 Tokyo Motor Show was supposed to be ideal for previewing Japan's advances in zero-emission and autonomous cars ahead of the 2020 Summer Olympics in Tokyo. Instead, the games threaten to derail the motor show.
The year's most memorable marketing momentsMon, 28, Dec 2015
Toyota plans Olympic all-stars, report saysSat, 22, Aug 2015
Toyota signs on as global Olympics sponsorFri, 13, Mar 2015
Toyota signed on as a worldwide Olympics sponsor Friday in a long-term deal reportedly worth $835 million. The deal starts in 2017 and runs through the 2024 Olympics, including the 2020 summer games in Tokyo. Toyota becomes the first car company ever signed up by the International Olympic Committee for its top-tier sponsorship program.