Auto advertising not making big impression during first week of Olympics, index saysThu, 18, Aug 2016
Four automotive brands are among the top 10 advertising spenders for the 2016 Olympics, yet none managed to make a significant impact in U.S. consumer perception compared with all other brands during the first week of the games, YouGov BrandIndex reported Wednesday.
Ghosn bets on Brazil's recovery during Rio OlympicsMon, 08, Aug 2016
Like so many things in Rio de Janeiro, Carlos Ghosn's turn in the Olympic Torch Relay on Friday didn't go as planned, but the Renault-Nissan CEO has his eye firmly on other goals as he bets on the future recovery of the country's battered economy.
Auto brands show their mettle as Summer Olympics beginSat, 06, Aug 2016
While Jeep isn't a sponsor of the Games, its USA Basketball partnership has allowed the automaker to align its brand with some of the event's most high-profile athletes in the months leading up to the Olympics. It's among several automakers seeking to latch on to Olympic hype.
Toyota evokes 'Hands across America' with Olympics campaignFri, 05, Aug 2016
Toyota does not take over as a global Olympics sponsor until next year. So for the Rio Summer games, the automaker must still comply with strict trademark restrictions on Olympic phrases and imagery.