Olympics
Toyota leaves Pyeongchang podium to S. Korean rivals
Feb. 11Toyota realized before signing on as a new Olympic sponsor almost three years ago that South Korea's Winter Games, like the local car market, would always belong to local rivals Hyundai and Kia.
Toyota launches 'Start Your Impossible' global campaign tied to Olympics
Feb. 9"When you're free to move, anything is possible." That is the motto that accompanies Toyota's "Start Your Impossible" global advertising and marketing campaign.
Toyota to unfurl Super Bowl ad blitz
Feb. 2Toyota is making its biggest Super Bowl ad buy ever with two spots that push its global Olympics and Paralympics sponsorships and a third ad that will continue its long-running "Let's Go Places" campaign.
Chevrolet geared for 'significant' presence during Winter Olympics but mum on Super Bowl
Jan. 16Chevrolet will once again go for advertising gold at the Winter Olympic Games, but it won't tip its hand on the Super Bowl.
OLYMPIC OPPORTUNITY
Dec. 11, 2017Heeding a call to action from President Akio Toyoda, Toyota marketers are leveraging an eight-year Olympic sponsorship deal and its first global campaign to lay out its vision of mobility for the world.
Paralympics bring home Toyota mobility message
Dec. 9, 2017Many of the devices and mobility concepts the company is highlighting addresses the challenges of personal mobility, including for the elderly, those recovering from an accident, or the permanently disabled.
Toyota targets Olympics for autonomous attention
Aug. 13, 2017As a top global sponsor of the Olympics and the country's flagship automaker, Toyota sees the Tokyo games as a turning point for its image.
First Shift: Nissan factory-to-salesperson spiffs
Dec. 11, 2017Nissan steering spiffs directly to salespeople; Robotaxi rides in Japan; Genesis aiming for 85-90 stores; Toyota's big Olympics play; Auctioning off the last Oldsmobile.
