Toyota leaves Pyeongchang podium to S. Korean rivalsFeb. 11
Toyota launches 'Start Your Impossible' global campaign tied to OlympicsFeb. 9
Toyota to unfurl Super Bowl ad blitzFeb. 2
Toyota is making its biggest Super Bowl ad buy ever with two spots that push its global Olympics and Paralympics sponsorships and a third ad that will continue its long-running "Let's Go Places" campaign.
Chevrolet geared for 'significant' presence during Winter Olympics but mum on Super BowlJan. 16
OLYMPIC OPPORTUNITYDec. 11, 2017
Heeding a call to action from President Akio Toyoda, Toyota marketers are leveraging an eight-year Olympic sponsorship deal and its first global campaign to lay out its vision of mobility for the world.
Paralympics bring home Toyota mobility messageDec. 9, 2017
Many of the devices and mobility concepts the company is highlighting addresses the challenges of personal mobility, including for the elderly, those recovering from an accident, or the permanently disabled.