Olympics
Toyota targets Olympics for autonomous attention
Aug. 13As a top global sponsor of the Olympics and the country's flagship automaker, Toyota sees the Tokyo games as a turning point for its image.
Toyota expands sponsorship deals for 2018 Winter Olympics
March 17Toyota is putting U.S. Figure Skating and U.S. Speedskating under its sponsorship umbrella for the 2018 Olympic Winter Games in PyeongChang, South Korea.
Toyota ramps up winter sports marketing with Burton Snowboards partnership
Feb. 28Toyota is snowballing its support for winter sports with a multiyear partnership with Burton Snowboards.
First Shift: Another tragedy for Takata
Aug. 29, 2016Another Takata tragedy: Truck in fatal crash; Unifor strike vote; Cadillac boss on defense; Chase, TrueCar launch direct shopping, loan program; BMW, Chevy Olympics marketing gold.
Auto advertising not making big impression during first week of Olympics, index says
Aug. 18, 2016Four automotive brands are among the top 10 advertising spenders for the 2016 Olympics, yet none managed to make a significant impact in U.S. consumer perception compared with all other brands during the first week of the games, YouGov BrandIndex reported Wednesday.
Ghosn bets on Brazil's recovery during Rio Olympics
Aug. 8, 2016Like so many things in Rio de Janeiro, Carlos Ghosn's turn in the Olympic Torch Relay on Friday didn't go as planned, but the Renault-Nissan CEO has his eye firmly on other goals as he bets on the future recovery of the country's battered economy.
First Shift: Triple cheat at Audi?
Aug. 8, 2016Triple cheat at Audi?; Backlash against Cadillac's 'Project Pinnacle'; Chris Urmson quits Google car project; Ghosn carries a torch; Chevy Bolt tricky task for designers in S. Korea.
Auto brands show their mettle as Summer Olympics begin
Aug. 6, 2016While Jeep isn't a sponsor of the Games, its USA Basketball partnership has allowed the automaker to align its brand with some of the event's most high-profile athletes in the months leading up to the Olympics. It's among several automakers seeking to latch on to Olympic hype.
Toyota evokes 'Hands across America' with Olympics campaign
Aug. 5, 2016Toyota does not take over as a global Olympics sponsor until next year. So for the Rio Summer games, the automaker must still comply with strict trademark restrictions on Olympic phrases and imagery.
Mini campaign will defy labels during Olympics
July 21, 2016Olympic boxing gold medalist Claressa Shields has dealt with a bevy of labels in her life. Shields -- who captured a gold medal during the London games in 2012 -- is one of eight current and former U.S. Olympians featured in the latest round of Mini's “Defy Labels” campaign.
Olympics could derail Tokyo show
April 18, 2016The autumn 2019 Tokyo Motor Show was supposed to be ideal for previewing Japan's advances in zero-emission and autonomous cars ahead of the 2020 Summer Olympics in Tokyo. Instead, the games threaten to derail the motor show.
