Olympics

Cadillac clears the air on 'Poolside'

12:01 am U.S. ET | March 2, 2014

Cadillac's "Poolside" ad for the ELR plug-in hybrid has provoked a lot of debate about American values since its airing during the Winter Olympics telecast. Is it a salute to American capitalism or a xenophobic ode to materialism?...
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BMW debuts i subrand during Winter Olympics

3:56 pm U.S. ET | Feb. 7, 2014

BMW showed off its i subbrand during the opening ceremony of the Winter Olympics on Friday night. The first of three i television commercials featured the i8 plug-in hybrid super car....
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Chevy's Olympic ad blitz seeks to brighten lackluster image

12:01 am U.S. ET | Feb. 3, 2014

For a glimpse of Chevrolet's future advertising direction, flip on the TV pretty much any time during the 17-day Winter Olympics starting Friday, when Chevy will dominate coverage with 11 new commercials broadcast more than 400 times....
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U.S. bobsledders get big push from BMW

12:01 am U.S. ET | Feb. 2, 2014

BMW applied its technology and knowledge of vehicular aerodynamics to redesign the bobsleds used by the U.S. men's and women's teams....
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Chevy, BMW will rule the airwaves during games

12:01 am U.S. ET | Jan. 27, 2014

Viewers tuning in to the Winter Olympics next month will get a heavy dose of advertising from Chevrolet and BMW....
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BMW launches U.S. marketing and advertising blitz for 2014 Winter Olympics

3:27 pm U.S. ET | Jan. 3, 2014

BMW of North America said its United States marketing campaign for the Sochi 2014 Olympic Winter Games includes advertisements, social and digital media campaigns and a national drive to benefit Team USA....
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HANS GREIMEL

Despite leaky nuke plant, Japan Inc. snags Olympics

1:29 pm U.S. ET | Sept. 10, 2013

Japan subdued international anxiety about the perpetually leaking Fukushima nuclear plant -- just 150 miles northeast of Tokyo -- to snag the 2020 Summer Olympics. The coup already is being hailed as a big win for Japan Inc. and, by extension, the country's automakers -- chief among them Toyota, a major sponsor of Tokyo's bid for the games....
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