Like? Dislike? Barra's blue talk on Facebook page

12:01 am U.S. ET | Sept. 7, 2015

As you probably deduced from all the “expletives deleted” in our recent Sergio Marchionne interview stories, the FCA chief can turn the air day-glo purple. You might not expect that from Mary Barra, but General Motors' CEO did get a bit profane on her new Facebook page -- maybe something she picked up from her days as a plant manager....
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BLOG: Automakers should deploy mobile ads earlier in purchase cycle, Facebook study finds

9:00 am U.S. ET | July 23, 2015

A Facebook study finds automakers need to reach potential buyers in the digital realm, particularly on mobile devices, earlier in the purchase cycle....
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Acura targets millennials in musical social campaign for ILX

5:29 pm U.S. ET | March 26, 2015

Acura is appealing to the musical tastes of millennials in a new social media campaign that expresses the energy of the sporty ILX sedan through sound....
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GM tries to overcome 'recall fatigue'

12:01 am U.S. ET | Nov. 1, 2014

GM launched a cutting-edge digital marketing tool using Facebook and other popular websites to get owners of decade-old cars to have their defective ignition switches replaced before something bad happens....
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Ferrari fans sue Facebook, carmaker for taking their pages

5:34 pm U.S. ET | Oct. 17, 2014

A Swiss father and his son who gained millions of Facebook followers through their Ferrari fan pages sued the social media company and the carmaker claiming they teamed up to illegally seize control of the websites....
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Dealers split on value, effectiveness of Facebook advertising

12:01 am U.S. ET | Oct. 13, 2014

Fewer than 10 percent of the nation's 17,875 franchise dealers use Facebook advertising to any degree even though it's a fairly inexpensive way to get in front of shoppers. Ironically, automakers generally use Facebook heavily to build engagement with their brands....
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De Nysschen: 'Don't mess with me'

12:01 am U.S. ET | Oct. 6, 2014

Cadillac's new global chief used a long and, at times, cutting Facebook post to punch back at critics of his plans....
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Special Video Report
Buick pokes fun at Buick in bid for new buyers

Buick pokes fun at Buick in bid for new buyers

Buick is for old folks. GM's near-luxury brand has been trying to shake that reputation for decades. Now, U.S.
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