Doctored car photos become click-baitMon, 06, Mar 2017
How Toyota used artificial intelligence for RAV4 campaignThu, 19, Jan 2017
IBM's Watson has struck again. The machine learning program, which has emerged as a popular tool for agencies and marketers, is powering a new highly targeted digital campaign for Toyota that uses an algorithm to generate ad scripts.
For Kia Niro launch, Messenger is the mediumSat, 07, Jan 2017
Kia is the first automaker to deploy a chat bot through Facebook's Messenger platform that presents shoppers with photos and descriptions of the new Niro crossover, and a chance to get their questions answered in real time.
BMW to sit out Super Bowl for second straight yearMon, 09, Jan 2017
A polar bear on ice. What could go wrong?Mon, 09, Jan 2017
White Bear Mitsubishi General Manager Richard Herod III was supposed to take a leisurely stroll on a hockey rink, along with the dealership's polar bear mascot, to pitch the Outlander crossover. But the bear could barely make it across the ice without falling. Instead of ignoring the wipeouts, the store store's ad agency compiled the hilarious tumbles into a blooper reel that White Bear posted on Facebook on Dec. 23. It soon went viral.
Vehicle debuts go live on FacebookSun, 08, Jan 2017
Texas dealership embraces Facebook ad strategyTue, 11, Oct 2016
When Michael Lopez joined Brown Automotive Group in January, he found there wasn't a social media or digital strategy at the Texas-based group. Lopez forged a partnership between the group and digital marketing agency Digital Air Strike for its social media and reputation management.
How to avoid these pitfalls of marketing on FacebookMon, 19, Sep 2016
Dealers invest more in Facebook ads as Google search competition heats upMon, 11, Jul 2016
Facebook, which has a trove of data on its users to back up a growing portfolio of marketing services, is becoming a prime marketing vehicle for savvy auto dealers to reach low-funnel shoppers, especially in the wake of changes in how Google displays advertising.
Tesla product tech VP moves to FacebookWed, 06, Jul 2016
Supercharging a Facebook marketing driveMon, 23, May 2016
Digital Honda ads make it personalMon, 11, Apr 2016
In online video campaigns, simply repurposing a TV spot for the digital audience can be an inefficient exercise when trying to influence potential buyers. So the TriHonda Dealers Association took a more targeted approach in a recent Tier 2 digital video blitz.