Mercedes returns to roster of Super Bowl advertisersNov. 11
Colbert runs up score on 'Dodge' Ram adFeb. 12
For Tesla, a rocket launch trumps the Super Bowl for buzzFeb. 7
FCA ad blitz pays off in search traffic, but King ad stallsFeb. 5
FCA faces backlash over Ram's 'Martin Luther King' adFeb. 4
FCA's use of a Martin Luther King speech during a Super Bowl ad drew heat on social media with some critics accusing the automaker of appropriating the civil rights leader's words for commercial gain.
Hyundai leaves out the cars again in Super Bowl spotFeb. 4
FCA's 5 spots add power to muted Super Bowl lineupFeb. 2
The Super Bowl turned into a brand showcase for Fiat Chrysler Automobiles. FCA's collection of five spots for the Jeep and Ram brands had it all: A stirring voiceover from Martin Luther King Jr., a nod to Jurassic Park and brash Vikings.
Five-spot Super Bowl for FCAFeb. 2
Toyota to unfurl Super Bowl ad blitzFeb. 2
Toyota is making its biggest Super Bowl ad buy ever with two spots that push its global Olympics and Paralympics sponsorships and a third ad that will continue its long-running "Let's Go Places" campaign.