Super Bowl

VINCE BOND JR.

BLOG: Mercedes scores, too, as Duke tops Wisconsin

12:01 am U.S. ET | April 8, 2015

Mercedes experienced the largest lift in purchase likelihood from its advertising during the NCAA Men's Division I Basketball National Championship, but its competitors saw gains as well, according to Extreme Reach, a company that measures the effectiveness of ad campaigns....
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VINCE BOND JR.

BLOG: Brady handoff generates more publicity for Colorado

12:31 pm U.S. ET | Feb. 11, 2015

Super Bowl MVP Tom Brady made his final handoff of the season Tuesday, a new Chevrolet Colorado for teammate Malcolm Butler. Brady's gesture gives Chevy another infusion of publicity for the Colorado....
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How Chevy pulled off its Super Bowl 'blackout'

12:01 am U.S. ET | Feb. 9, 2015

Chevrolet executives walked a tightrope as they plotted an ad simulating a power outage in the minutes before the Super Bowl. Extend the “blackout” too long, and they'd risk ticking-off fans instead of luring them to the Colorado pickup and its 4G LTE connectivity....
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Nissan flashes true-to-concept Maxima

12:01 am U.S. ET | Feb. 9, 2015

Nissan gave Super Bowl viewers a sneak peek at its redesigned 2016 Maxima sport sedan....
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VINCE BOND JR.

BLOG: No big bucks for a Super Bowl ad? No problem

6:00 pm U.S. ET | Feb. 6, 2015

Mitsubishi, along with Volvo, didn't run ads during the Super Bowl's primary NBC broadcast. The small brands, lacking the deep ad budgets of their larger counterparts, relied heavily on social media to piggyback on Super Bowl hype....
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FROM THE SIDELINES

Ford opts to dial up radio service spots

6:00 pm U.S. ET | Feb. 6, 2015

Ford passed on a TV commercial during the Super Bowl, but it did broadcast commercials during the big game -- on radio -- to pitch service at its dealerships....
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VINCE BOND JR.

BLOG: How automakers fared capturing eyeballs during the Super Bowl

5:09 pm U.S. ET | Feb. 2, 2015

Super Bowl advertisers used a variety of tactics to capture eyeballs Sunday night. It's about moving metal. But before they can do that, they need to draw consumers in....
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Nissan's Diaz leads automaker's return to Super Bowl after 18-year absence

7:30 pm U.S. ET | Feb. 1, 2015

Nissan's 18-year hiatus from the Super Bowl ended tonight — thanks to a simple question from sales and marketing chief Fred Diaz: “Why aren't we in the Super Bowl?”...
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WATCH THE VIDEOS

Emotion, celebs -- and a surprise by Chevy -- in automakers' Super Bowl ads

1:15 pm U.S. ET | Feb. 1, 2015

On a night filled with emotional themes and celebrities in automakers' Super Bowl ads, Chevrolet pulled out a trick play just before the kickoff: A momentary attempt to fool America into mass hysteria....
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KRISHNAN ANANTHARAMAN

BLOG: One vehicle that deserved a Super Bowl ad

12:01 am U.S. ET | Jan. 31, 2015

Back in January 2009, GM didn't have money for a Super Bowl commercial, but if it could have scraped together the funds, it had a golden opportunity to introduce the masses to the Chevy Volt....
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Fiat Chrysler to air 3 Super Bowl ads

4:21 pm U.S. ET | Jan. 29, 2015

Fiat Chrysler says it will air three Super Bowl commercials during Sunday's game. The first ad is slated to air as the first commercial after the two-minute warning in the second quarter....
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DIANA T. KURYLKO

BLOG: Volvo's interception not likely to win the game

6:43 am U.S. ET | Jan. 29, 2015

Volvo wants some of the attention the big boys with fat wallets will get during the Super Bowl....
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Nissan teases Super Bowl ad; full reveal will wait until big game

11:23 am U.S. ET | Jan. 28, 2015

Nissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday. The automaker unveiled a 10-second teaser today featuring Chapin's song “Cat's in the Cradle.”...
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Kia returns to Super Bowl for 6th consecutive year

6:26 am U.S. ET | Jan. 27, 2015

Kia's 2015 Super Bowl commercial will star Pierce Brosnan parodying his role as James Bond....
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Mercedes debuts Super Bowl ad on 'Ellen' show

3:49 pm U.S. ET | Jan. 26, 2015

Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on “The Ellen DeGeneres Show”...
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BMW Super Bowl ad compares i3 with early Internet

10:20 am U.S. ET | Jan. 26, 2015

In BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like the Internet back in 1994. BMW debuted the 60-second ad today -- its first Super Bowl ad in four years -- on NBC's “Today.” It will run during the first quarter....
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Super Bowl advertisers hype their messages early and often

12:01 am U.S. ET | Jan. 26, 2015

Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of the year, use social media early and often -- emphasis on "early."...
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Many auto brands pass on Super Bowl ads

12:01 am U.S. ET | Jan. 24, 2015

The Super Bowl has lost its allure this year for some auto brands that have used the big game to launch new products, choosing instead to use their ad budgets elsewhere. So far, six brands -- BMW, Kia, Lexus, Mercedes-Benz, Nissan and Toyota -- are expected to run spots during the game, which airs next Sunday on NBC. Last year, 11 auto brands ran commercials during the game....
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NICK BUNKLEY

BLOG: Could a Super Bowl loss deflate car sales in New England or Seattle?

4:45 pm U.S. ET | Jan. 24, 2015

Cars are emotional purchases for consumers. A Wisconsin dealer told me he got clear evidence of that this week, after the Green Bay Packers were eliminated from the NFL playoffs is heartbreaking fashion....
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Hyundai is the latest carmaker to 'take a time out' from Super Bowl

9:08 pm U.S. ET | Jan. 23, 2015

Hyundai isn't running a Super Bowl ad for the first time since 2006. The list of auto advertisers for the game continues to dwindle this year....
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VINCE BOND JR.

BLOG: Toyota channels Muhammad Ali for Camry Super Bowl spot

1:59 pm U.S. ET | Jan. 23, 2015

Toyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. “How Great I Am” was originally slated to run pre-game, but Toyota confirmed today that it will now run in the first quarter....
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Nissan uses zany videos to boost Super Bowl spot

4:51 pm U.S. ET | Jan. 22, 2015

Nissan is letting YouTube stars add their own flavor to the automaker's Super Bowl storyline....
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Audi to sit out Super Bowl for first time in 7 years

10:39 am U.S. ET | Jan. 20, 2015

Volkswagen's Audi brand, for the first time in seven years, isn't advertising during the Super Bowl this year, a spokesman confirmed today. The news comes a day after a Ford spokeswoman said the Ford and Lincoln brands wouldn't participate either....
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Ford, Lincoln say no Super Bowl ads as more brands stay on sidelines

3:28 pm U.S. ET | Jan. 19, 2015

Ford and Lincoln will not run Super Bowl commercials this year, a spokeswoman confirmed today, as more automakers sit out the game. So far, 6 brands plan to run ads this year compared with 11 last year....
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Toyota Super Bowl ads honor dads; Mercedes taps Jerry Rice

12:51 pm U.S. ET | Jan. 16, 2015

Toyota kicked off its Super Bowl XLIX ad offensive today with an online video featuring good dads of the NFL, such as retired quarterback Kurt Warner and former all-pro linebacker LaVar Arrington....
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