Social themes, Alfa Romeo's comeback on the Super Bowl ad highlight reelFeb. 5
Automakers used the Super Bowl -- an overtime thriller with the New England Patriots defeating the Atlanta Falcons -- to deliver messages that were a step above the typical product pitches. There was a clear effort among brands to connect with consumers through themes that sound more inspirational than corporate. Meanwhile, FCA sent its loudest message yet that Alfa Romeo is back in the United States.
How Hyundai shot its emotional Super Bowl ad -- during the gameFeb. 5
While some companies battled for Super Bowl kickoff and first-quarter ad slots, Hyundai decided to anchor the game with a blast of raw emotion that put a new spin on the familiar tale of reuniting soldiers with their families.
AutoNews Now: FCA store plan draws fireFeb. 6
Buick Super Bowl ad criticized for featuring vehicles not made in U.S.Feb. 6
First Shift: Super Bowl ad winnersFeb. 6
Buick deploys Cam Newton for Super Bowl spot, leverages Instagram adsJan. 31
Carolina Panther quarterback Cam Newton didn't make it back to the big game this year, so he used his talents to help a crew of Pee Wee footballers in Buick's Super Bowl spot to tout the Cascada and hot-selling Encore.
Audi plugs gender equality in Super Bowl spotFeb. 1
AutoNews Now: Barra, Musk huddle with TrumpFeb. 3
FCA confirms 3 Super Bowl ads, but won't say which brandFeb. 3
Fiat Chrysler Automobiles said it will run three ads in this year's Super Bowl and spots will run in the second, third and fourth quarters. But FCA wouldn't say which brands or vehicles would be highlighted.
Honda brings celebrity yearbook photos to life in Super Bowl adFeb. 2
Honda's funny and charming Super Bowl ad features younger versions of nine A-list celebrities spring from the pages of their yearbooks. The cast includes Tina Fey, Amy Adams, Jimmy Kimmel, Steve Carell, Viola Davis, Missy Elliott, Earvin "Magic" Johnson, Stan Lee and Robert Redford.