Social themes, Alfa Romeo's comeback on the Super Bowl ad highlight reelSun, 05, Feb 2017
Automakers used the Super Bowl -- an overtime thriller with the New England Patriots defeating the Atlanta Falcons -- to deliver messages that were a step above the typical product pitches. There was a clear effort among brands to connect with consumers through themes that sound more inspirational than corporate. Meanwhile, FCA sent its loudest message yet that Alfa Romeo is back in the United States.
How Hyundai shot its emotional Super Bowl ad -- during the gameSun, 05, Feb 2017
While some companies battled for Super Bowl kickoff and first-quarter ad slots, Hyundai decided to anchor the game with a blast of raw emotion that put a new spin on the familiar tale of reuniting soldiers with their families.
Buick Super Bowl ad criticized for featuring vehicles not made in U.S.Mon, 06, Feb 2017
Buick deploys Cam Newton for Super Bowl spot, leverages Instagram adsTue, 31, Jan 2017
Carolina Panther quarterback Cam Newton didn't make it back to the big game this year, so he used his talents to help a crew of Pee Wee footballers in Buick's Super Bowl spot to tout the Cascada and hot-selling Encore.
Audi plugs gender equality in Super Bowl spotWed, 01, Feb 2017
FCA confirms 3 Super Bowl ads, but won't say which brandFri, 03, Feb 2017
Fiat Chrysler Automobiles said it will run three ads in this year's Super Bowl and spots will run in the second, third and fourth quarters. But FCA wouldn't say which brands or vehicles would be highlighted.
Honda brings celebrity yearbook photos to life in Super Bowl adThu, 02, Feb 2017
Honda's funny and charming Super Bowl ad features younger versions of nine A-list celebrities spring from the pages of their yearbooks. The cast includes Tina Fey, Amy Adams, Jimmy Kimmel, Steve Carell, Viola Davis, Missy Elliott, Earvin "Magic" Johnson, Stan Lee and Robert Redford.
Kia's Super Bowl ad features Melissa McCarthy's environmentalismWed, 01, Feb 2017
Behind Hyundai's real-time Super Bowl ad productionWed, 01, Feb 2017
Toyota will run Mirai Super Bowl spot in L.A., San FranciscoWed, 01, Feb 2017
Coen brothers, Peter Fonda take AMG on Super Bowl rideTue, 31, Jan 2017
Ford's Super Bowl ad is about a lot more than car salesMon, 30, Jan 2017
Ford for months has been touting itself as a mobility provider whose business extends beyond selling vehicles and into services such as ride-sharing and bike-sharing. But the automaker has mostly confined the marketing of this new vision to digital and public relations efforts -- until now.