Advertising

Fiat Chrysler preps 2 Super Bowl ads

3:23 pm U.S. ET | Feb. 4, 2016

Fiat Chrysler Automobiles will air two spots during Super Bowl 50 on Sunday. The first ad will air after Coldplay's halftime performance. The second ad will air during the first commercial break in the fourth quarter, FCA revealed today....
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Audi's Super Bowl ad reaches for the moon

11:17 am U.S. ET | Feb. 3, 2016

Audi is back in the Super Bowl with an R8 spot that reaches for the moon. The 60-second first-quarter ad, "The Commander," centers on a retired astronaut who "rediscovers his lust for life" with the help of the R8 V-10-plus supercar....
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Kia's Super Bowl campaign to draw on star power of Christopher Walken, social media influencers

12:01 am U.S. ET | Feb. 3, 2016

In Kia's Super Bowl 50 ad, the redesigned 2016 Optima is like the world's most exciting pair of socks. The spot is all about standing out from the pack as Kia hopes to do with the Optima in a midsize sedan segment that the automaker says is boring and basic....
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Honda counting on sheep to stir interest in Ridgeline

3:38 pm U.S. ET | Feb. 1, 2016

Honda debuted the Super Bowl ad for its 2017 Ridgeline truck today, nearly two weeks before it will play in front of an audience expected to top 100 million people nationwide....
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The Super Bowl auto ad lineup

12:01 am U.S. ET | Feb. 1, 2016

The 2016 Super Bowl auto ad lineup is nearly set. Here's a look at who's in and who's staying on the sidelines....
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Acura boss: 'I'm getting schooled' in marketing

12:01 am U.S. ET | Feb. 1, 2016

Acura General Manager Jon Ikeda is on a learning curve....
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Hyundai soft-pedals slogan on Super Bowl stage

12:01 am U.S. ET | Jan. 30, 2016

Hyundai, which shook up its U.S. marketing operation in a push for a clearer brand identity, plans to use the Super Bowl to launch a yearlong marketing campaign with a new motto of its own: “We Make Things Better.” Yet the advertisements will merely hint at Hyundai's new mantra, not plaster it across the screen....
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Campbell-Ewald CEO Palmer terminated by parent company

10:52 am U.S. ET | Jan. 29, 2016

Jim Palmer is out as CEO of Campbell Ewald, the Detroit ad agency known for its longtime ties to General Motors. The agency's parent company said today it terminated Palmer, effective immediately....
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Acura runs with Van Halen for NSX Super Bowl spot

6:00 am U.S. ET | Jan. 29, 2016

David Lee Roth's potent vocals in the Van Halen classic "Runnin' with the Devil" proved irresistible for the creative team that developed the Super Bowl spot for the Acura NSX supercar....
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Hyundai's Super Bowl blitz reflects work of new marketing team

9:00 am U.S. ET | Jan. 28, 2016

Whether the Denver Broncos or Carolina Panthers end up winning the Super Bowl, Hyundai wants to come away as the winner of the advertising free-for-all that surrounds America's most-watched live event....
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HANNAH LUTZ

BLOG: Beware the pitfalls of digital ads

11:45 am U.S. ET | Jan. 27, 2016

The industrywide push to put much of the car buying and financing process online, including ads, is a good thing. But dealers should make sure that online ads don’t come back to haunt them....
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2016 SUPER BOWL

Buick Super Bowl ad features Cascada with a pair of celebrities

2:55 pm U.S. ET | Jan. 26, 2016

Buick is the latest brand to go with a celebrity-laden Super Bowl spot, picking NFL star Odell Beckham Jr. and actress/model Emily Ratajkowski with the Cascada convertible....
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Cadillac preps to share Oscar night spotlight

12:01 am U.S. ET | Jan. 25, 2016

Cadillac is prepping for a red-carpet moment of its own during the Academy Awards next month. General Motors' luxury brand will use the Feb. 28 Oscars broadcast on ABC to air introductory commercials for its two new nameplates launching this spring....
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Nissan passes on Super Bowl 50 ads

5:43 pm U.S. ET | Jan. 20, 2016

One year after returning to NFL Super Bowl advertising for the first time in 18 years, Nissan is back off the field. The company said Wednesday that it has decided to skip Super Bowl 50....
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Mercedes to skip Super Bowl 50

2:38 pm U.S. ET | Jan. 19, 2016

Mercedes-Benz is sitting out the Super Bowl this year after it made a rare appearance in 2015 to tout the speedy AMG GT....
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Mini teases star-studded 'Defy Labels' Super Bowl spot

9:45 am U.S. ET | Jan. 18, 2016

Mini knows a thing or two about being labeled. Some say Minis are cute "chick cars," or that they're underpowered and lack space, says Tom Noble, the brand's marketing chief. So Mini drew inspiration from this trend in a star-studded Super Bowl spot about defying labels that it begins teasing today....
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New Acura ad will feature voice of 'Creed' star

9:00 am U.S. ET | Jan. 14, 2016

Acura's latest national ad push will pack a punch. The brand tabbed Michael B. Jordan, star of the hit boxing movie Creed, to do the voiceover for the campaign. The spot will begin running on Sunday during the NFL's AFC playoff game between the Denver Broncos and Pittsburgh Steelers on CBS....
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Some of dealers' claims against TrueCar advertising proceed

4:20 pm U.S. ET | Jan. 12, 2016

TrueCar was unable to end a claim by a coalition of 162 new- and used-vehicle dealerships around the U.S. that it violated federal and New York laws through advertising a haggle-free experience and telling customers they can learn a vehicle's “factory invoice” price through its website and thus get “an exceptional offer.”...
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To launch Titan, Nissan praises Ford, Chevy, Dodge

10:45 pm U.S. ET | Jan. 11, 2016

To kick off its redesigned full-size Titan XD pickup, Nissan aired a 90-second national TV spot Monday night created to put a lump in viewers' throats by saluting Ford, Chevrolet and Dodge....
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Emotional Acura, Hyundai ads among honorees of One Show awards

4:30 pm U.S. ET | Jan. 11, 2016

Acura and Hyundai's heartstring-pulling spots were among the winners during the third annual One Show Automobile Advertising of the Year Awards. The winners were announced today during the Detroit auto show....
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Toyota is back in the Super Bowl for Prius

6:00 am U.S. ET | Jan. 11, 2016

Toyota will tout its newly redesigned 2016 Prius in a Super Bowl ad, using advertising's biggest stage to show off the hybrid car that has appeared in the game just once before....
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2016 Fiat 500X shares spotlight with Zoolander in new ad campaign

10:00 pm U.S. ET | Jan. 10, 2016

The flamboyant supermodel Derek Zoolander is getting behind the wheel of the 2016 Fiat 500X in Fiat Chrysler Automobiles' latest movie tie-in. FCA is partnering with Paramount Pictures for a co-branded ad campaign that aligns with upcoming comedy flick Zoolander No. 2, which hits theaters Feb. 12....
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Fiat Chrysler poised to add two more ad agencies to roster, report says

8:28 am U.S. ET | Jan. 9, 2016

Fiat Chrysler is set to add Interpublic's FCB and Omnicom's DDB to its roster of ad agencies, people familiar with the matter told Advertising Age....
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Why car dealers hate political ads

11:37 am U.S. ET | Jan. 8, 2016

As what promises to be the most expensive presidential election in U.S. history heats up, one constituency is dreading the coming barrage of political advertising perhaps more than any other: car dealers....
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In new ad, 2016 Chevy Malibu is in elite company

11:44 am U.S. ET | Jan. 8, 2016

In a new ad, the 2016 Chevrolet Malibu is a luxury car -- at least in the minds of some consumers -- thanks to a simple badge removal. Continuing the brand's "Real People, Not Actors" campaign, consumers were shown a Malibu and asked what type of vehicle it was and how much it cost....
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