How Toyota used Nascar to sway loyal American car buyers

1:45 pm U.S. ET | Nov. 25, 2015

For years Toyota has been marketing itself to the Nascar audience as an increasingly American company -- and Nascar fans are growing more receptive. Two out of three now say they’d consider buying a Toyota, roughly on par with the sport’s domestic sponsors like Ford and GM....
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Ford touts 'backup trailer assist' function in new F-150 ads

7:17 am U.S. ET | Nov. 25, 2015

Comedian Denis Leary is crowing about something new in Ford F-150 ads: technology that is meant to make backing up a trailer easier....
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There was a real Art to 1960s Pontiac ads

12:01 am U.S. ET | Nov. 23, 2015

It wasn't just raw horsepower and eye-catching styling that fueled the demand for Pontiac's classic 1960's “wide track” muscle cars such as the GTO, Firebird and Grand Prix. It was also the innovative illustrated ads created by Art Fitzpatrick and Van Kaufman from 1959 to 1971 that helped Pontiac roar to third place most years in sales....
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New message to shoppers: Caddy Escalade is refined

12:01 am U.S. ET | Nov. 23, 2015

Cadillac will launch a broad advertising campaign for the Escalade in time for the holiday shopping season, the first significant marketing effort behind the big SUV since the current design went on sale more than 18 months ago....
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Fiat Chrysler launches 3 youth-targeted ads during American Music Awards

11:30 pm U.S. ET | Nov. 22, 2015

Fiat Chrysler Automobiles, in another high-profile advertising move, launched three spots during Sunday night's broadcast of the American Music Awards on ABC....
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M-B advertising named most effective among luxury brands

3:40 pm U.S. ET | Nov. 20, 2015

Mercedes-Benz's slogan is, “The best or nothing.” When it comes to its advertising, a TV and video analytics company agrees....
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Scion keeps it weird in new iM, iA ads

11:02 am U.S. ET | Nov. 19, 2015

Scion's “Weird, Right?” ad campaign for the iM hatchback and iA compact sedan is back for another round of weirdness....
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Legendary automotive artist Art Fitzpatrick dies at 96

12:24 pm U.S. ET | Nov. 18, 2015

Art Fitzpatrick, one half of the team that created some of the most eye-catching advertising artwork for General Motors from 1959 to 1971, passed away this week in Carlsbad, Calif., at age 96....
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Cadillac to launch holiday ad campaign for Escalade

4:05 pm U.S. ET | Nov. 18, 2015

Cadillac will launch a broad advertising campaign for the Escalade in time for the holiday shopping season, the first significant marketing effort behind the big SUV since the current design went on sale more than 18 months ago....
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Benz's challenge: Support 9 launches in '16

12:01 am U.S. ET | Nov. 16, 2015

Mercedes-Benz will increase its marketing budget for 2016 as it plans to launch nine new, redesigned or freshened products next year. But brand chief Steve Cannon says Mercedes will skip the Super Bowl....
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VW's aid for owners gets tepid response; ads pledge to 'make things right'

10:34 am U.S. ET | Nov. 15, 2015

Volkswagen of America's $1,000 gift card offer for 2.0-liter diesel owners was met with a mixed reaction last week. On Sunday, VWoA began running ads in major U.S. newspapers declaring that "we're working to make things right."...
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Hyundai returns to Super Bowl ad lineup

9:00 am U.S. ET | Nov. 12, 2015

Hyundai, which sat out last season's Super Bowl telecast, is coming back to the game in a big way with plans for three ads during and just before the game. The plans come as the automaker finishes the first year of its new NFL sponsorship....
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GM gives Shop-Click-Drive a big push

12:01 am U.S. ET | Nov. 9, 2015

General Motors is rolling out the first marketing effort for its 2-year-old online shopping tool, Shop-Click-Drive, citing its success in attracting customers who want to handle as much of the car-buying process as possible outside the dealership....
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Nissan goes long on college sports marketing

7:00 am U.S. ET | Nov. 6, 2015

Nissan is launching a four-year marketing campaign this weekend to sponsor a wide spectrum of sports at 100 colleges across the country....
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BLOG: For Jaguar Land Rover, latest Bond film is more than special effects

1:04 pm U.S. ET | Nov. 5, 2015

While spectators see entertainment in the wild car chases of the new James Bond movie Spectre, Jaguar Land Rover sees the ultimate branding opportunity....
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Fiat Chrysler readies ads tied to latest Hunger Games movie

3:00 pm U.S. ET | Oct. 30, 2015

Fiat Chrysler Automobiles is going back to the movies....
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Kia is coming back to the Super Bowl

4:32 pm U.S. ET | Oct. 26, 2015

Kia is coming back to the Super Bowl for the seventh straight year. A spokeswoman confirmed that the automaker has purchased ad time in the Feb. 7 game but declined to share other details....
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Tesla, Musk shine from free celebrity marketing, but will it last?

1:49 pm U.S. ET | Oct. 22, 2015

Stephen Colbert's glowing report about his Tesla show how the automaker benefits from celebrity enthusiasm -- for free, from customers that include Oprah Winfrey -- to promote the brand. Throw in some viral Internet clips, test drives and customer referral programs, and Tesla is able to spend money on developing products instead of on marketing....
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Fiat Chrysler buys naming rights at two Detroit area entertainment venues

9:54 am U.S. ET | Oct. 22, 2015

Fiat Chrysler Automobiles' U.S. unit has bought the naming rights to a pair of high visibility entertainment venues near its headquarters in Auburn Hills, Mich....
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A snark attack for the Lincoln MKX

12:01 am U.S. ET | Oct. 19, 2015

With a spiffy new Continental coming next year, Lincoln's reboot is well underway. But there's still old baggage to tote. Namely, today's Lincolns remain closely related to their Ford siblings, a fact not lost upon Bloomberg. Last week, the wire service posted a review of the Edge-based MKX crossover that was, shall we say, severe....
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Fiat teams up with Pharrell again for 500X ad

10:24 am U.S. ET | Oct. 16, 2015

Fiat is once again teaming up with a celebrity for its newest ad blitz. In the 30-second TV commercial, Pharrell Williams’ song “Freedom” is played over a montage of people driving 2016 Fiat 500X subcompact crossovers....
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Chevy's ad agency names new head of strategy, research

4:18 pm U.S. ET | Oct. 15, 2015

Commonwealth//McCann, Chevrolet's ad agency, appointed a new executive vice president who will lead global strategy for the Chevy account....
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New Acura ad campaign gets personal about safety

10:00 am U.S. ET | Oct. 15, 2015

In a new safety-themed commercial, Acura wants to show that crash tests aren't emotionless tasks. The spot, which begins airing nationally on Sunday, follows an Acura engineer as he preps for a test by delicately placing four lifelike dummies -- who are actually actors -- into the MDX crossover....
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Toyota goes 'Back to the Future' to pitch Mirai

5:39 pm U.S. ET | Oct. 14, 2015

Toyota intends to have some fun with the 30th anniversary of Back to the Future and the launch of its latest green model....
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FTC joins U.S. probe of Volkswagen

3:39 pm U.S. ET | Oct. 14, 2015

The U.S. Federal Trade Commission, which probes companies accused of deceptive advertising, has joined the Justice Department and Environmental Protection Agency in investigating Volkswagen, which is accused of lying about emissions from diesel cars....
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Special Video Report
GM's Barra: Tapping into ideas from Silicon Valley

GM's Barra: Tapping into ideas from Silicon Valley

General Motors CEO Mary Barra comments on lessons from mom; girls who shy away from math; slicing a 10-page policy down to two words; tapping millennials to erase stupid habits; taking regular trips to Silicon...
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