Advertising

Mazda's new mantra: 'Driving Matters'

12:01 am U.S. ET | May 25, 2015

Fifteen years after coining the slogan "Zoom Zoom" to pitch its cars to customers who see driving as a pleasure and not a chore, Mazda Motor Corp. is hoping to refine its fun-to-drive message by launching its biggest U.S. marketing campaign in two years under a new tag line: "Driving Matters."...
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VW will evaluate ad agency work, report says

11:40 am U.S. ET | May 22, 2015

Volkswagen Group has reached out to advertising companies about an impending global media agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News....
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Mazda's new mantra: 'Driving Matters'

3:00 am U.S. ET | May 21, 2015

Mazda is hoping to refine its fun-to-drive message by launching its biggest U.S. marketing campaign in two years under a new tagline: "Driving Matters."...
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Hispanic buyers help lift Mitsubishi store from the brink of bankruptcy

12:01 am U.S. ET | May 18, 2015

Mission Mitsubishi of San Antonio was selling barely 30 vehicles a month and on the verge of bankruptcy in 2011. Then its new owners embraced Hispanic marketing....
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Auto marketers focus on diversity, sports

10:40 am U.S. ET | May 13, 2015

What’s on the minds of some of the top marketing gurus in the automotive industry? Sports and diversity. That’s according to a quartet of executives who took to the stage Tuesday afternoon here at the Westin Bonaventure hotel as part of Automotive News’ annual L.A. Marketing Seminar....
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Tucker's approach with Nissan: Efficient tenacity

12:01 am U.S. ET | May 11, 2015

Jeremy Tucker was named Nissan North America vice president of marketing communications and media last September as Nissan prepared for a series of key projects....
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Ram debuts 2 new ads during Kentucky Derby

3:57 pm U.S. ET | May 1, 2015

Ram debuted two TV ads that highlight female leaders and breaking away from the pack during the Kentucky Derby Saturday....
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Google's 'Mobilegeddon' forces dealerships to get mobile-friendly

3:54 pm U.S. ET | April 22, 2015

If consumer preferences haven't already prompted auto dealerships to operate mobile-friendly websites and digital marketing tools, Google is giving them an extra nudge....
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VINCE BOND JR.

BLOG: Toyota's message to critics who, um, pooh-pooh fuel cells

3:40 pm U.S. ET | April 22, 2015

Tongue planted firmly in cheek, Toyota launched a new campaign today showing how cow pies are a viable source of renewable energy....
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How Hyundai's synchronized 'Message to Space' came together

10:41 am U.S. ET | April 21, 2015

Before Hyundai could send “A Message to Space,” it had to deal with a slew of hurdles on Earth. Erratic weather conditions were just one of several challenges Hyundai faced in its mission to create a message out of tire marks in the ground of the arid Delamar Dry Lake in Nevada....
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DAVID BARKHOLZ

BLOG: Why this Tampa dealer reset Latino marketing efforts

9:53 pm U.S. ET | April 20, 2015

Tampa's Kuhn Honda has hit the reset button on its marketing to Latinos as it seeks to increase its already outsized sales numbers with the group....
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New Jeep Renegade ad campaign has an indie-rock youth vibe

8:00 am U.S. ET | April 17, 2015

In its new Renegade campaign, Jeep wanted up-and-coming artists to lay a soundtrack aimed at millennials instead of more established acts....
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Chevy runs digital video ads in print

10:54 am U.S. ET | April 16, 2015

Chevrolet has purchased a series of print ads to show off digital videos promoting the Colorado pickup....
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Honda teams up with NBC, SNL for digital video series

12:22 pm U.S. ET | April 14, 2015

The 2015 Honda CR-V and 2016 HR-V crossovers serve as the backdrops for off-the-cuff comedy with Saturday Night Live cast members in the “Saturday Night Line” original digital video series....
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Kia Sorento campaign targets the adventurous

11:56 am U.S. ET | April 13, 2015

Kia is positioning the 2016 Sorento at drivers with adventurous mindsets in a new online series that launched last week on the Yahoo Screen streaming service....
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Videos, mobile-friendly ads get Latino car shoppers' attention

12:01 am U.S. ET | April 13, 2015

Dealers are reaching Hispanics at preferred destinations: videos and mobile devices....
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Chrysler 300 spot touts the American road to triumph

2:44 pm U.S. ET | April 9, 2015

The Chrysler brand is introducing a new commercial for the refreshed 300 sedan that focuses on the American path to success and is narrated by actor Peter Dinklage, who plays Tyrion Lannister on “Game of Thrones.”...
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VINCE BOND JR.

BLOG: Mercedes scores, too, as Duke tops Wisconsin

12:01 am U.S. ET | April 8, 2015

Mercedes experienced the largest lift in purchase likelihood from its advertising during the NCAA Men's Division I Basketball National Championship, but its competitors saw gains as well, according to Extreme Reach, a company that measures the effectiveness of ad campaigns....
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MIKE COLIAS

BLOG: Malibu? Not the biggest splash at Chevy this week

2:34 pm U.S. ET | April 1, 2015

The major Chevy ad campaign that rolls out starting today is more important than any single vehicle, including the retooled 2016 Malibu. Here's why....
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Next-generation Audi R8 will star in new 'Avengers' film

12:28 pm U.S. ET | April 1, 2015

Audi connoisseur Tony Stark will stay loyal to the brand in the upcoming superhero movie Avengers: Age of Ultron....
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Ally touts dealership camaraderie in new ad campaign

2:44 pm U.S. ET | March 31, 2015

Ally Financial is touting the camaraderie it has with dealerships in a new ad campaign that puts an emphasis on storytelling....
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New Chevy ads elevate 'focus groups'

12:01 am U.S. ET | March 30, 2015

Chevrolet this week will roll out a major advertising campaign, doubling down on the spoofy "focus group" imagery it has used in its rollout of the Colorado pickup. Chevy will launch the "Real People, Not Actors" campaign in a series of media buys and dealer briefings planned across the country....
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Land Rover to consolidate advertising work with agency Spark44

8:00 am U.S. ET | March 27, 2015

Land Rover is shifting its global strategic and creative ad accounts to Spark44, the same agency that handles sister brand Jaguar. Spark44 is jointly owned by its management and Jaguar Land Rover....
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Dodge monkeys around with CGI in new ads

4:06 pm U.S. ET | March 26, 2015

Enforcing Dodge Law is serious business. So the brand turned to muscle car enthusiast Richard Rawlings of Discovery Channel's “Fast N' Loud” to restore order in an ad campaign that launched this month. But even with Rawlings' expertise in resurrecting vintage rides at his Gas Monkey Garage in Dallas, he needed a partner with a little attitude....
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GM switches ad agencies for Silverado

9:11 am U.S. ET | March 26, 2015

General Motors said it has moved its Chevrolet Silverado ad account from Publicis Groupe's Leo Burnett to Interpublic's Commonwealth....
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Automotive News
Special Video Report
Nissan's Munoz on dealers: 'You grow or you go'

Nissan's Munoz on dealers: 'You grow or you go'

Nissan N.A. boss Jose Munoz continues to push U.S. dealers for a big jump in market share while deflecting complaints that his stair-step sales targets are too hard to achieve.
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