MKZ

MULALLY'S SCORECARD

Ford's outgoing CEO mainly brought his A-game, but technology and luxury were struggles

12:01 am U.S. ET | June 29, 2014
After an eight-year run in which he spearheaded the salvation of Ford, Alan Mulally hands the CEO job to Mark Fields on Tuesday, July 1. But, like all great leaders, Mulally did not succeed in everything he tackled....
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Ford mpg strategy is at a crossroads

12:01 am U.S. ET | June 23, 2014
Ford Motor Co. plans to retain fuel economy as a pillar of its marketing, but its rollback of mpg numbers on six models this month will force the company to abandon many of the competitive and superlative claims it has made over the past 18 months....
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2013 LISTS OF 10

Biggest blunders of the year

12:01 am U.S. ET | Dec. 30, 2013
Here's a list of blunders from Ford, Chrysler, General Motors and others....
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At Lincoln, it's back to buttons

12:01 am U.S. ET | Nov. 18, 2013
The 2015 Lincoln MKC crossover features buttons and knobs in place of the sliding touch controls of the MKZ sedan....
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Ford sees 30% jump in Lincoln October U.S. sales as ads debut

1:47 pm U.S. ET | Oct. 31, 2013
Ford, a laggard in the U.S. luxury-auto market, said its Lincoln brand sales rose about 30 percent this month as it introduced new advertising for the revamped MKZ sedan ahead of rivals' holiday promotions....
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Lincoln takes on Lexus in new ad campaign

12:01 am U.S. ET | Oct. 9, 2013
Lincoln is launching an advertising campaign today, themed "Luxury Uncovered," in which its 2014 MKZ takes some jabs at rival Lexus....
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Ford using stair-step incentives to boost Lincoln volume

11:26 am U.S. ET | Sept. 5, 2013
Ford, moving to support its limping Lincoln brand, has begun using a bonus program that car dealers criticize as confusing and unfair....
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Lincoln will offer luxe Black Label trim

12:01 am U.S. ET | Aug. 19, 2013
Lincoln dealers will get to choose whether they want to be part of the brand's exclusive Black Label program, which will be rolled out late next year....
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BLUE OVAL BLUES

Paradox at Ford: Profits are soaring as problems mount

12:01 am U.S. ET | Aug. 18, 2013
MyFord Touch. Lincoln MKZ. C-Max. All were heavily promoted as innovative products that would help Ford Motor Co. pull customers from rivals and cement the company's position as a technology leader. Instead, each has come back to bite the automaker....
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Ford steps up training after shaky launches

12:01 am U.S. ET | Aug. 12, 2013
Stung by several vehicle launches gone awry, Ford Motor Co. is giving workers additional training before the launch of the 2014 Fusion at the Flat Rock Assembly Plant here....
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