World Cup

Nissan aims to lure customers in India with cricket sponsorship

Oct. 15, 2015 11:39 CET

Nissan will sponsor the Cricket World Cup as it seeks to build its brand in countries where cricket is popular, particularly in India....
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BLOG: Has VW scored an own goal bankrolling its soccer club?

10:05 am U.S. ET | Feb. 6, 2015

With Volkswagen looking to save 5 billion euros in costs at its core VW brand and key wage negotiations with its German workforce just starting, is it sensible to use shareholder money to subsidize a soccer club's ambitions for a top-flight title?...
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