World Cup

CHRISTIAAN HETZNER

BLOG: Has VW scored an own goal bankrolling its soccer club?

10:05 am U.S. ET | Feb. 6, 2015

With Volkswagen looking to save 5 billion euros in costs at its core VW brand and key wage negotiations with its German workforce just starting, is it sensible to use shareholder money to subsidize a soccer club's ambitions for a top-flight title?...
Read More »

VW, boxed out of World Cup on TV, finds way to target fans in U.S.

12:17 pm U.S. ET | June 13, 2014

Volkswagen of America, seeking to get a marketing bump in the United States from the 2014 FIFA World Cup in Brazil, is rolling out its ambush marketing plans for the Golf GTI against the games' official auto partner, Hyundai Motor America....
Read More »

Hyundai World Cup ads spotlight sports nut, bevy of births

12:15 pm U.S. ET | June 3, 2014

What can make a guy avoid sports through an entire work day so he can cheer for his favorite teams at night? That would be the 2014 FIFA World Cup Brazil, according to one of two new World Cup ads by Hyundai, the competition's official automotive partner....
Read More »

Automotive News
Special Video Report
Nissan's Munoz: 'You Grow or You Go'

Nissan's Munoz: 'You Grow or You Go'

Nissan North America Chairman Jose Munoz has a tough goal to meet: Raise the combined U.S. market share of the Nissan and Infiniti brands from 8.4 percent last year to 10 percent by March of 2017.
» Watch the Video
     
News by Brand