World Cup

CHRISTIAAN HETZNER

BLOG: Has VW scored an own goal bankrolling its soccer club?

10:05 am U.S. ET | Feb. 6, 2015

With Volkswagen looking to save 5 billion euros in costs at its core VW brand and key wage negotiations with its German workforce just starting, is it sensible to use shareholder money to subsidize a soccer club's ambitions for a top-flight title?...
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VW, boxed out of World Cup on TV, finds way to target fans in U.S.

12:17 pm U.S. ET | June 13, 2014

Volkswagen of America, seeking to get a marketing bump in the United States from the 2014 FIFA World Cup in Brazil, is rolling out its ambush marketing plans for the Golf GTI against the games' official auto partner, Hyundai Motor America....
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Hyundai World Cup ads spotlight sports nut, bevy of births

12:15 pm U.S. ET | June 3, 2014

What can make a guy avoid sports through an entire work day so he can cheer for his favorite teams at night? That would be the 2014 FIFA World Cup Brazil, according to one of two new World Cup ads by Hyundai, the competition's official automotive partner....
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Automotive News
Special Video Report
Smart use of phones, sales teams lift Wash. stores

Smart use of phones, sales teams lift Wash. stores

Sales employees at Ford and Hyundai of Kirkland have tapped smartphones to show how customers are “buying a relationship” with the group. Mon., May 4
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