World Cup

VW, boxed out of World Cup on TV, finds way to target fans in U.S.

12:17 pm U.S. ET | June 13, 2014
Volkswagen of America, seeking to get a marketing bump in the United States from the 2014 FIFA World Cup in Brazil, is rolling out its ambush marketing plans for the Golf GTI against the games' official auto partner, Hyundai Motor America....
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Hyundai World Cup ads spotlight sports nut, bevy of births

12:15 pm U.S. ET | June 3, 2014
What can make a guy avoid sports through an entire work day so he can cheer for his favorite teams at night? That would be the 2014 FIFA World Cup Brazil, according to one of two new World Cup ads by Hyundai, the competition's official automotive partner....
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VW plans major World Cup ad push to counter Hyundai

6:30 am U.S. ET | April 18, 2014
Volkswagen is planning a major World Cup advertising push that will go head-to-head against official automotive sponsor Hyundai....
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VW plans major World Cup ad push to counter Hyundai

April 18, 2014 06:01 CET
Volkswagen is planning a major World Cup advertising push that will go head-to-head against official automotive sponsor Hyundai....
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Volkswagen seeks clarification over Hyundai World Cup promotion

March 13, 2014 17:08 CET
Volkswagen, the sponsor of Brazil's soccer team, has contacted the country's soccer federation for clarification over a promotion by Hyundai linked to the team's performance at this year's World Cup....
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DETROIT AUTO SHOW

World Cup will kick off '15 Sonata

12:01 am U.S. ET | Jan. 20, 2014
Hyundai is planning a marketing blitz surrounding the 2014 FIFA World Cup to launch its redesigned Sonata mid-sized sedan. The World Cup will serve as the 2015 Sonata's marketing launch platform when the tournament begins in mid-June....
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