BMW reprises its role as filmmakerTue, 20, Sep 2016
BMW will produce a short film to mark the 15th anniversary of its original series. The 10-minute film is called “The Escape,” and features Hollywood stars. The teaser was one of the highlights of the Automotive News Marketing Seminar in New York.
How to avoid these pitfalls of marketing on FacebookMon, 19, Sep 2016
Marketing consultant Kathi Kruse says the opportunities to market dealerships and vehicles through Facebook are huge, but warns dealers to avoid these common mistakes.
Liberty Media takeover offers a longer-term vision for F1Fri, 09, Sep 2016
Liberty Media's takeover of Formula One promises a long-term strategy for the cash-rich sport with a sharper focus on new media markets and another attempt to expand in North America.
BMW beats Ford for August Twitter engagementsThu, 08, Sep 2016
The BMW brand beat out Ford in the August Twitter engagement race after Ford won four straight months since Automotive News started tracking the data in May.
Store shows how Facebook ads sell vehiclesMon, 05, Sep 2016
Pride Chevrolet of Lynn was able to close the loop on a Facebook campaign and prove that its digital outreach was moving metal. Here's how it did so.
Jaguar Land Rover extends the Jeep Wave via TwitterMon, 05, Sep 2016
When Jeep drivers greet each other on the road, they often do so with a silent, friendly gesture known as the Jeep Wave Last week, as Jeep entered India officially for the first time in its 75-year history, the brand received an equivalent gesture from rival Jaguar Land Rover, via Twitter.