Social Media

Volkswagen won't advertise during 2015 Super Bowl

11:41 am U.S. ET | Nov. 20, 2014
Volkswagen, which made a huge splash with its “The Force” Super Bowl spot in 2011, will be sitting out the big game this year, the company confirmed....
Read More »

 

JAMIE LaREAU

What the rich and single drive these days

12:01 am U.S. ET | Nov. 9, 2014
Apparently, sleek product redesign and TV spots featuring handsome movie star Matthew McConaughey are resonating among some wealthy singletons. Or something?...
Read More »

 

After 'stuff' happens, Chevy team scrambles

12:01 am U.S. ET | Nov. 8, 2014
Chevy's swift response in converting an awkward World Series award presentation from a punch line to a marketing coup became a case study on the real-time power of social media to seize a moment. Chevy estimates it netted an extra $5 million in media exposure for its new midsize truck....
Read More »

 

Chevy retires 'technology and stuff' after reaping publicity windfall

3:44 pm U.S. ET | Nov. 7, 2014
Chevrolet is sending #ChevyGuy and his #TechnologyAndStuff pitch to the showers -- but not before recording about $5 million in free media exposure....
Read More »

 

THE GM RECALL

GM offers gift cards as bait for owners to get recalled cars fixed

12:04 pm U.S. ET | Nov. 4, 2014
General Motors is dangling $25 gift cards to Starbucks, Bass Pro Shops and other retailers to persuade nearly 1 million owners of recalled cars with faulty ignition switches to get them fixed....
Read More »

 

'Chevy Guy' turns into overnight marketing sensation

12:01 am U.S. ET | Nov. 3, 2014
Rikk Wilde's stumbling, train wreck of a free-truck presentation to the World Series MVP made him, literally, an overnight sensation. Now Chevy's trying to make the most of it....
Read More »

 

A bad service review? No need to panic

12:01 am U.S. ET | Nov. 2, 2014
A cottage industry of vendors has sprung up to help dealers manage the often bewildering world of online reviews. The vendors are adept at intercepting some bad reviews before they are posted....
Read More »

 

NICK BUNKLEY

How the 'Chevy Guy' became, you know, a hit and stuff

10:51 am U.S. ET | Oct. 30, 2014
Late Wednesday night, General Motors introduced America to the 2015 Chevrolet Colorado -- the dependable, all-new pickup that comes with “you know, technology and stuff.”...
Read More »

 

On Twitter, 140 characters = $716 million in car sales

3:21 pm U.S. ET | Oct. 28, 2014
It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? To tackle this question, the social network released new data today that attempts to show just how much 140 characters are worth....
Read More »

 

Scion's iM concept suggests Toyota's Auris is U.S.-bound

12:01 am U.S. ET | Oct. 27, 2014
Toyota Motor Corp., on a mission to rejuvenate its youth-oriented Scion brand, may replace its boxy xB subcompact with a version of Europe's Toyota Auris, new images suggest....
Read More »

 

LIKE OR DISLIKE?

Dealers split on value, effectiveness of Facebook advertising

12:01 am U.S. ET | Oct. 13, 2014
Fewer than 10 percent of the nation's 17,875 franchise dealers use Facebook advertising to any degree even though it's a fairly inexpensive way to get in front of shoppers. Ironically, automakers generally use Facebook heavily to build engagement with their brands....
Read More »

 

HANS GREIMEL

Crash recorder video craze hits Japan

11:45 am U.S. ET | Oct. 10, 2014
Count Japan as the latest entrant to the dash cam craze. Across the country, drivers are uploading and swapping video footage taken through their vehicle crash data recorders....
Read More »

 

Tesla spokesman Sproule leaves to be CMO at Aston Martin

11:05 am U.S. ET | Oct. 7, 2014
Aston Martin, the British sports car brand, said today it hired Simon Sproule, the vice president of communications at Tesla Motors, to serve as chief marketing officer under new CEO Andy Palmer. The move is effective November 1....
Read More »

 

Tesla's Musk named Vanity Fair's top 'disrupter'

3:57 pm U.S. ET | Sept. 11, 2014
Tesla Motors CEO Elon Musk can add another accomplishment to his resume today: Vanity Fair has named him the top disrupter in its New Establishment list of influential players in technology, entertainment, finance and politics....
Read More »

 

Lincoln has high aspirations for football season's 2015 MKC campaign

12:01 am U.S. ET | Sept. 4, 2014
The ad campaign for the 2015 Lincoln MKC launches this weekend on major college and professional football games and will run at least through next April, substantially longer than some other Lincoln campaigns....
Read More »

 

Toyota sponsors new 'People Now' show on Web

5:39 pm U.S. ET | Sept. 3, 2014
Toyota, in a move to expand its digital media marketing efforts, began sponsoring a new entertainment Web program that debuted Wednesday....
Read More »

 

GM, museum to restore 3 of 8 prized 'Vettes damaged by sinkhole

12:15 pm U.S. ET | Aug. 30, 2014
GM and the National Corvette Museum will restore three of eight prized Chevrolet Corvettes damaged in February when they tumbled into a giant sinkhole that developed beneath the floor of the museum in Bowling Green, Ky....
Read More »

 

Acura's new TLX assembly line: Twitter

12:01 am U.S. ET | Aug. 25, 2014
Acura has thrown down the social marketing gauntlet with a nifty new TLX launch campaign that lets the Twittersphere configure the premium sedan within a tweet....
Read More »

 

Penske Media acquires Fairchild trade magazines from Conde Nast

7:40 am U.S. ET | Aug. 21, 2014
Penske Media, the Los Angeles-based publishing company founded by automotive heir Jay Penske, is acquiring Fairchild Fashion Media's trade magazines from Conde Nast Publications....
Read More »

 

Social media fall flat for car shopping, research finds

12:01 am U.S. ET | Aug. 18, 2014
The body of evidence continues to grow that social media are ineffective for selling vehicles....
Read More »

 

Even millennials bypass social media during car-buying journey

12:30 pm U.S. ET | Aug. 12, 2014
Despite years of hype by automakers and dealers, social media remain a non-starter for car shopping. Just 1 percent of car buyers use social sites to shop for a vehicle, according to an AutoTrader survey....
Read More »

 

BEST PRACTICES

Self-promotion, social media help sell cars

12:01 am U.S. ET | Aug. 4, 2014
Saleswoman Laura Madison markets herself and the brand she sells, Toyota, but not her dealership....
Read More »

 

Credit union backs off ads blasting dealer reserve

12:01 am U.S. ET | July 21, 2014
A Florida credit union has backed off from an advertising and social medial campaign called “Expose the Truth,” which described dealer reserve as an unfair trade practice most consumers don’t know about....
Read More »

 

Slow growth masks big swings in ad budgets

12:01 am U.S. ET | July 14, 2014
The placid flow of automakers' advertising dollars toward digital platforms last year masked some rather powerful currents below the surface....
Read More »

 

JAMIE LaREAU

GM's Mary Barra is a woman. Get over it

4:15 pm U.S. ET | June 26, 2014
I learned some shocking news this morning watching “Today” with Matt Lauer. General Motors CEO Mary Barra is a woman....
Read More »

 

Latest digital edition
Digital Edition Archive
Table of Contents
 Automotive News
Special Report
How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
» Watch the Video
     
News by Brand