Social Media

Toyota uses geography-targeted Snapchat ads

10:33 am U.S. ET | June 29, 2015

Toyota is driving "Let's Go Places" to some new digital venues that are decidedly local....
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VINCE BOND JR.

BLOG: On Twitter, retail events and auto shows are marketing gold

12:01 am U.S. ET | June 12, 2015

New data show that retail events and auto shows are key drivers of consumer conversations on Twitter. The research, conducted by Canvs on behalf of Twitter, found that tweets in which people consider specific makes triple during retail events such as truck month or year-end sales....
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Agency staff learned the ropes in the showroom

12:01 am U.S. ET | June 8, 2015

Preston Automotive Group bets it can help other dealerships improve their digital marketing....
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Denver group finds sales in fun places

12:01 am U.S. ET | June 1, 2015

Schomp Automotive has its own internal marketing agency with dedicated social strategies for Facebook, Instagram, Google+ and Pinterest. Those four social platforms hit a wide array of demographics that have a common core with Mini, the brand that the group decided to use to boost its social media presence....
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VINCE BOND JR.

BLOG: How BMW saleswoman builds rapport, trust and her brand on social media

12:02 pm U.S. ET | May 22, 2015

The chance to leave a lasting impression on a potential buyer perusing the dealer lot doesn't have to end when a salesperson hands over a business card....
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SELF EXPRESSION

Sales staffers seek to brand themselves

12:01 am U.S. ET | May 18, 2015

Auto salespeople increasingly are promoting themselves -- apart from their dealerships -- with personal websites, YouTube videos and social media pages as a way to sell vehicles now and down the road. It's a trend akin to one in the real-estate world, in which salespeople promote themselves rather than their agencies....
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How reviews can boost work force

12:01 am U.S. ET | May 18, 2015

Dealers and salespeople have come to realize that the most impactful reviews, those that do the most to enhance the brand of the store or the salesperson, tell a story....
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VINCE BOND JR.

BLOG: The evolution of the Hellcat logo

2:53 pm U.S. ET | May 11, 2015

The Hellcat was never meant to be a tame kitty.
...
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SELLING THE MUSCLE

How Dodge stoked viral flame for Hellcats

12:01 am U.S. ET | May 10, 2015

The 707-hp Hellcat trims of the Dodge Challenger and Charger sparked a viral flame on the Web after their unveilings last year. Dodge just stood back and let viral marketing magic do its work as the automaker steadily released morsels of information - showing just how powerful the Web can be for stirring up excitement well before any ads reach the airwaves....
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Q&A WITH PAUL EDWARDS AND GARY PASCOE

Chevy seeks youthful audience with humor, surprises

12:01 am U.S. ET | May 10, 2015

Chevrolet and its ad agency, Commonwealth//McCann, are out to prove that the brand's advertising can be fresh and interesting....
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Google prods stores to ease mobile shopping

12:01 am U.S. ET | April 27, 2015

Google nudged dealerships last week to make their websites friendly to users of smartphones and other mobile gadgets. The giant search engine, a key cog in most dealerships' marketing strategies, changed its search formula or algorithm....
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VINCE BOND JR.

BLOG: Toyota's message to critics who, um, pooh-pooh fuel cells

3:40 pm U.S. ET | April 22, 2015

Tongue planted firmly in cheek, Toyota launched a new campaign today showing how cow pies are a viable source of renewable energy....
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Honda teams up with NBC, SNL for digital video series

12:22 pm U.S. ET | April 14, 2015

The 2015 Honda CR-V and 2016 HR-V crossovers serve as the backdrops for off-the-cuff comedy with Saturday Night Live cast members in the “Saturday Night Line” original digital video series....
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VW shows off GTI Supersport concept for video game

3:13 pm U.S. ET | April 14, 2015

Volkswagen has unveiled a second high-performance concept for “Gran Turismo 6” on the Playstation 3 game system. The Volkswagen GTI Supersport Vision Gran Turismo was released today. The “classic Golf design is instantly recognizable” within the concept, according to the game....
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Kia Sorento campaign targets the adventurous

11:56 am U.S. ET | April 13, 2015

Kia is positioning the 2016 Sorento at drivers with adventurous mindsets in a new online series that launched last week on the Yahoo Screen streaming service....
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DAVID BARKHOLZ

Dealerships ignore online reviews at their peril

12:01 am U.S. ET | April 13, 2015

Many dealerships find it a pain to respond to customer reviews online. But new data from Cars.com show it's worth the effort to write a reply below the review....
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VINCE BOND JR.

BLOG: Mercedes scores, too, as Duke tops Wisconsin

12:01 am U.S. ET | April 8, 2015

Mercedes experienced the largest lift in purchase likelihood from its advertising during the NCAA Men's Division I Basketball National Championship, but its competitors saw gains as well, according to Extreme Reach, a company that measures the effectiveness of ad campaigns....
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Musk's April 1 tweet touts a 'Model W'

5:45 pm U.S. ET | April 1, 2015

Tesla Motors is coming out with a new product, and it’s not a car. Or so Tesla CEO Elon Musk told his Twitter followers on April 1....
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Next-generation Audi R8 will star in new 'Avengers' film

12:28 pm U.S. ET | April 1, 2015

Audi connoisseur Tony Stark will stay loyal to the brand in the upcoming superhero movie Avengers: Age of Ultron....
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DIANA T. KURYLKO

BLOG: Mini pulls the pranks and N.Y. stand -- for now

10:45 am U.S. ET | March 31, 2015

Mini has been a fixture at the New York auto show since the brand was relaunched in the United States in 2002. But don't look for the British marque this year....
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GM hires new media-strategy director

12:33 pm U.S. ET | March 5, 2015

General Motors has hired Jonathan Halvorson as director of global media strategy and branded entertainment. The appointment is effective April 1....
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GMC doubles down with 10-year plan to boost U.S. share to 5%

12:30 pm U.S. ET | March 2, 2015

General Motors plans to roughly double its total spending on its GMC truck brand over the next decade with the goal of boosting its U.S. market share by two-thirds, the brand's top executive said today. Duncan Aldred, vice president of the GMC and Buick brands, said the doubling of investment in GMC will cut across vehicle development, marketing and other areas....
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Chevy Trax 'Hidden Gems' campaign leverages social media

3:21 pm U.S. ET | Feb. 27, 2015

Chevrolet is getting creative with its social media approach, using it to introduce a new vehicle. The 2015 Chevrolet Trax will be introduced in a social media campaign dubbed “Hidden Gems.”...
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Social-media 'influencers' create product buzz, change policies

12:01 am U.S. ET | Feb. 23, 2015

An individual with social-media savvy can launch a discussion online that quickly influences industry actions. By knowing their audiences, influencers can quickly gain the same credibility with them as friends or neutral third parties. They can deliver messages more effectively than conventional media....
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Road trip led to a new life on Instagram

12:01 am U.S. ET | Feb. 23, 2015

A couple of years ago, Kevin Lu got bored with his career as a biomechanical engineer designing artificial knees and hips....
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