GM boosts incentives on ChevysMon, 06, Jun 2016
General Motors, which has surrendered more U.S. market share this year than any other automaker, is hitting back with multiple June promotions and marketing plays for its core Chevrolet brand, targeting the Silverado pickup and most of its car models.
GM boosts Chevy incentives after May joltThu, 02, Jun 2016
General Motors, which has seen its U.S. market share fall faster than any other automaker through the first five months of the year, is hitting back with multiple June promotions and marketing plays for Chevrolet. Chevy U.S. chief Brian Sweeney acknowledged that May “did not deliver the result we planned for.”
GM's volume brands aim for retail share growth in '16Mon, 11, Apr 2016
GM pledges to boost truck productionSat, 02, Apr 2016
Countering Chevy's Silverado surgeMon, 08, Feb 2016
GM eager to squeeze more out of BDCsSun, 25, Jan 2015
Chevy banks on new models to end stretch of U.S. share lossSat, 24, Jan 2015
Chevrolet this year expects to snap its string of three straight years of US market share declines by capitalizing on its revitalized truck lineup, as the brand moves to put its safety-recall problems behind it.