Matt VanDyke

AUTOMOTIVE NEWS MARKETING SEMINAR

Big ideas in the Big Apple

12:01 am U.S. ET | Sept. 29, 2014

Four of the industry's chief marketers shared strategies for communicating in the digital age during the third annual Automotive News Marketing Seminar last week in New York....
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Audi, Chevy, Lincoln plan bigger marketing outlays to support '15 launches

9:08 pm U.S. ET | Sept. 23, 2014

Several major auto brands will boost their marketing budgets next year to support busy model launch schedules, a group of executives said at the Automotive News Marketing Seminar in New York on Tuesday....
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Matthew McConaughey will invite viewers to meet the Lincoln MKC

12:01 am U.S. ET | Aug. 25, 2014

Matthew McConaughey is collaborating with Ford's luxury brand to promote a very different kind of Lincoln: The 2015 MKC compact crossover....
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Simplify communication? Marketers will tell how at seminar

12:01 am U.S. ET | Aug. 18, 2014

How are automakers simplifying communication with consumers in a digital environment that is constantly growing and changing?...
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Special Video Report
CAR's David Cole on suppliers, Sergio, 'a wild and crazy time'

CAR's David Cole on suppliers, Sergio, 'a wild and crazy time'

'Fast and furious.' That's how Center for Automotive Research chairman emeritus David Cole describes an auto industry that may never see stability again.
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