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Nissan's strategy of simply adding points to catch Toyota and Honda is one of the reasons the Nissan franchise is a tough sell in this region.
Dealership rock star Ernie Boch Jr., known for his zany commercials and big-volume sales, lost an NLRB case in April at Boch Honda but won the war against organized labor at the store.
Even when meeting former presidents, Boston-area dealer and Subaru distributor Ernie Boch dresses like a rock star.
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