Ernie Boch Jr.

How Ernie Boch Jr. closed the book on labor fight

12:01 am U.S. ET | May 16, 2015

Dealership rock star Ernie Boch Jr., known for his zany commercials and big-volume sales, lost an NLRB case in April at Boch Honda but won the war against organized labor at the store....
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Ernie Boch confuses, charms presidents

12:01 am U.S. ET | Nov. 15, 2014

Even when meeting former presidents, Boston-area dealer and Subaru distributor Ernie Boch dresses like a rock star....
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Mazda marketer slams autonomous cars, protects 'Zoom-Zoom'

Mazda marketer slams autonomous cars, protects 'Zoom-Zoom'

Russell Wager says he has a 'real problem' with self-driving cars because they could erase popular tag lines and even brands.
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