Friedrich Eichiner

BMW eyes new business opportunities with autonomous cars

Sept. 16, 2015 09:58 CET

BMW is rethinking its products, design and business models for the advent of driverless cars, said Peter Schwarzenbauer, the group's Mini boss. The executive added that the competitive advantage for premium carmakers will be based on their ability to offer a portfolio of transport options far beyond just selling cars....
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BLOG: BMW's days of easy money in China are over

6:30 am U.S. ET | May 8, 2015

BMW executives are bracing the market for a profit-eroding performance in China as the automaker is weighed down by rising investment costs and an aging product lineup....
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BMW's expansion in N. America will counter cooling China

March 21, 2015 06:01 CET

BMW's decision to add a car plant in Mexico was motivated by a desire to reduce its reliance on the cooling Chinese market, CEO Norbert Reithofer said. BMW plans to build up to 150,000 cars a year at a new factory in Mexico starting in 2019....
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Mazda marketer slams autonomous cars, protects 'Zoom-Zoom'

Mazda marketer slams autonomous cars, protects 'Zoom-Zoom'

Russell Wager says he has a 'real problem' with self-driving cars because they could erase popular tag lines and even brands.
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