Harald Wester


Alfa Giulia tops BMW rival on speed, price

Sept. 15, 2015 15:51 CET

Alfa Romeo will price its Giulia Quadrifoglio slightly higher than its nearest rival as it seeks to challenge Germany's premium brands with Ferrari-inspired performance....
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Alfa's new sport sedan to get Ferrari V-6 power, report says

10:07 am U.S. ET | June 19, 2015

The new Alfa Romeo sport sedan, which is set to be introduced next week in Italy, is expected to feature a Ferrari-derived V-6 engine under the hood, according to a report....
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Next Alfa, due in June, will be a sedan, might be a Giulia

5:22 pm U.S. ET | Jan. 12, 2015

Alfa Romeo's second completely redesigned vehicle in its $6 billion brand overhaul will be a sedan that might carry the historic Giulia nameplate, top executives with Fiat Chrysler Automobiles hinted Monday....
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Alfa Romeo midsize sedan will be unveiled next June

Nov. 20, 2014 10:04 CET

Alfa Romeo's new midsized sedan will be unveiled next June, according to sources. The sedan will be positioned in the market between the BMW 3 series and 5 series, sources said....
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Maserati wants to add 20 U.S. rooftops by year end

12:01 am U.S. ET | Oct. 11, 2014

The global head of Maserati wants the Italian luxury brand to add 20 dealerships in the United States by year end. Speaking to Automotive News at the Paris auto show, Harald Wester said the U.S. is Maserati's "most important market" to reach its ambitious global sales goals....
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Mazda marketer slams autonomous cars, protects 'Zoom-Zoom'

Mazda marketer slams autonomous cars, protects 'Zoom-Zoom'

Russell Wager says he has a 'real problem' with self-driving cars because they could erase popular tag lines and even brands.
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