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Mercedes-Benz has hired Publicis Groupe as its global agency network for creative and digital transformation, following a six-month review.
Aerosmith's Steven Tyler is turning back the wheels of time with a lap around the racetrack in Kia's Super Bowl ad. The aging Aerosmith frontman rediscovers his youth on a dusty, barren track.
When most brands talk about luring younger buyers, millennials or Gen Z kids come to mind. But Lexus will settle for getting a few more 40-somethings in the fold during the Super Bowl.
Ford has moved outside of longtime ad agency WPP for help on a new campaign for the 2018 Lincoln Navigator, tapping New York firm Laundry Service.
The BMW creative account is officially up for grabs. The luxury auto brand has kicked off an agency review in the United States, a brand spokesman confirmed.
Mini has hired a new advertising agency team as it takes a more personalized marketing approach to pump up its small cars in today's SUV world.
Mitsubishi, now under Nissan's control, is beefing up its marketing plans in the United States and has hired Butler Shine Stern & Partners to handle creative, social and digital duties.
Toyota takes Twitter emoji ad targeting to the next level with 83 unique videos designed to match a person's online mood.
As car and truck brands flood NFL games with TV ads in the coming weeks, Subaru is staying on the sidelines once again -- and with good reason. The automaker is enjoying big sales gains.
Honda, which is fond of using visual razzle-dazzle in its ads, is unleashing some new optical tricks as it seeks to inject new life into its subcompact Fit.
Chevrolet's "Unbranded" ad for the 2016 Malibu won the first-ever Automotive Tech Ad of the Year award from Nielsen during the 11th annual Automotive Advertising Awards at the New York auto show.
Honda's switch from Mediavest Spark to RPA for media buying stemmed from a lack of trust stemming from Mediavest's handling of the automaker's ad dollars, The Wall Street Journal reported.
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