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An activist investor has purchased a 9.9 percent stake in Cars.com under the notion that the auto sales website is undervalued with potential to increase profit margins.
A J.D. Power study of third-party websites gave high marks to KBB.com and Cars.com. TrueCar slipped in the study's rankings.
Executives who run third-party shopping sites are considering whether to move from consumer-research havens to platforms where people purchase vehicles.
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