NBA All-Star Weekend boosts Autotrader's new siteFeb. 20, 2018
Autotrader took advantage of its long-standing NBA sponsorship to promote its redesigned website and set a record in online traffic during All-Star Weekend.
Autotrader revamps to prepare for digital retailingJan. 29, 2018
The Autotrader shopping site is changing so that it can shepherd consumers through much of a deal online and save them time when they connect with dealers.
Cox Automotive spreads its racing betsMay 22
Racing is a huge part of the marketing strategy across Cox Automotive's media brands, which include Kelley Blue Book and Autotrader. Here's why.
Autotrader zips into campaign with 'Cars 3'May 8
Shopping site Autotrader launched a tie-in campaign with the animated Disney-Pixar film "Cars 3." The 30-second ad highlights Autotrader's search tool.