YouTube

DIANA T. KURYLKO

The Chicken War: Mercedes, Jaguar battle to rule the roost

3:53 pm U.S. ET | Dec. 18, 2013
Luxury brands and chickens? It started with Mercedes-Benz posting a YouTube commercial touting its Magic Body Control System on the redesigned S-class. Now enter Jaguar, the challenger.... Read More »

 

DOUGLAS A. BOLDUC

S class and i8 were Frankfurt Web winners

3:00 am U.S. ET | Sept. 16, 2013
The Mercedes-Benz S class and BMW's i8 plug-in hybrid were the big Web winners from this year's Frankfurt auto show, according to a study.... Read More »

 

BRUCE GAIN

Renault takes to YouTube to promote the Captur

12:01 am U.S. ET | July 18, 2013
Renault has won lots of attention but also negative reactions from a YouTube video promoting its new Captur SUV.... Read More »

 

Ford tunes up social media pitch for Fiesta redesign

12:01 am U.S. ET | July 15, 2013
Ford is launching a midcycle makeover and is going back to the well with the Fiesta Movement, which it has retooled.... Read More »

 

VIRAL MANIA

Online video has changed how auto marketers connect with customers

12:01 am U.S. ET | May 20, 2013
Online video has redrawn the boundaries of auto marketing, giving companies a chance to sketch a broader story line around their products, break the conventions of TV and connect with customers in new ways... Read More »

 

ANDREW THURLOW

Nissan lures feathered pickup customers with fish, no rebates

10:57 am U.S. ET | May 17, 2013
If Nissan wants to portray its made-in-the-U.S.A. Frontier compact pickup as more, well, American, the company's marketing team should take a gander at YouTube.... Read More »

 

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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, needed more used cars. But driving 150 miles to the nearest auction was time-consuming and costly. Mon., April 14
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