YouTube

Pre-roll video ads build traffic for 2 Phoenix Chevy stores

12:01 am U.S. ET | May 11, 2015

A Phoenix Chevy dealer is finding car buyers using an ad strategy largely untapped by car dealers - video pre-roll, the videos that run before an the video that views click on....
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How Hyundai's synchronized 'Message to Space' came together

10:41 am U.S. ET | April 21, 2015

Before Hyundai could send “A Message to Space,” it had to deal with a slew of hurdles on Earth. Erratic weather conditions were just one of several challenges Hyundai faced in its mission to create a message out of tire marks in the ground of the arid Delamar Dry Lake in Nevada....
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Super Bowl advertisers hype their messages early and often

12:01 am U.S. ET | Jan. 26, 2015

Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of the year, use social media early and often -- emphasis on "early."...
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VW's distracted driving ad attracts 19M views on YouTube

2:15 pm U.S. ET | June 13, 2014

VW is warning drivers in China of the dangers of texting and driving, but a video spot used in the effort seems to be resonating with a broader audience on YouTube. The clip, as of Saturday morning, had nearly 19 million views on YouTube....
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Honda sets stage for big push into music-driven marketing

3:00 pm U.S. ET | June 11, 2014

Honda is launching a major music-focused marketing effort to attract younger buyers who increasingly consume media online and on demand. At the heart of the initiative is a new music channel on YouTube.com, called the Honda Stage, where Honda will publish hundreds of videos of live music performances from a variety of artists....
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Automotive News
Special Video Report
Nissan's Munoz on dealers: 'You grow or you go'

Nissan's Munoz on dealers: 'You grow or you go'

Nissan N.A. boss Jose Munoz continues to push U.S. dealers for a big jump in market share while deflecting complaints that his stair-step sales targets are too hard to achieve.
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