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Pre-roll video ads build traffic for 2 Phoenix Chevy stores

12:01 am U.S. ET | May 11, 2015

A Phoenix Chevy dealer is finding car buyers using an ad strategy largely untapped by car dealers - video pre-roll, the videos that run before an the video that views click on....
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How Hyundai's synchronized 'Message to Space' came together

10:41 am U.S. ET | April 21, 2015

Before Hyundai could send “A Message to Space,” it had to deal with a slew of hurdles on Earth. Erratic weather conditions were just one of several challenges Hyundai faced in its mission to create a message out of tire marks in the ground of the arid Delamar Dry Lake in Nevada....
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Super Bowl advertisers hype their messages early and often

12:01 am U.S. ET | Jan. 26, 2015

Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of the year, use social media early and often -- emphasis on "early."...
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