Ride-hailing industry matures, but still has a lot of funMon, 11, Jul 2016
Gina Ma, Lyft's director of marketing strategy and operations, said the tenor of its new campaign reflects a still-young company that emphasizes the connection between passenger and driver, more than the efficiency of point-to-point transportation, and doesn't like to take itself too seriously.
How 'data guru' refined sales-event strategyMon, 04, Apr 2016
Hoehn Motors doesn't just throw a sale when inventory gets bloated. Instead, its carefully planned, themed, thrice-yearly sales events cover all 12 of its brands to get the most bang from its marketing bucks.
Dodge's 'Wisdom' spot named Nielsen's Automotive Ad of the YearWed, 23, Mar 2016
Automakers, facing U.S. fines, try novel ways to reach owners of recalled vehiclesTue, 08, Mar 2016
Automakers, facing stiff fines for lackluster recall completion rates, are going to new lengths to reach owners of the millions of cars with known safety defects that remain on the road. Honda has even hired private detectives to track down owners of older vehicles. In addition to mailing the standard notification letters, General Motors has advertised recalls on Yahoo, YouTube and Pandora.
Fiat turns to fans to tell the storySun, 03, Jan 2016
Super Bowl advertisers hype their messages early and oftenMon, 26, Jan 2015
Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of the year, use social media early and often -- emphasis on "early."
How Hyundai's synchronized 'Message to Space' came togetherTue, 21, Apr 2015
Before Hyundai could send “A Message to Space,” it had to deal with a slew of hurdles on Earth. Erratic weather conditions were just one of several challenges Hyundai faced in its mission to create a message out of tire marks in the ground of the arid Delamar Dry Lake in Nevada.
Dodge's Morse code message: EngageMon, 13, Jul 2015
Dealership ad agencies find creative ways into NFL advertising gameMon, 09, Nov 2015
While Hyundai's big-ticket league sponsorship commands the biggest stage, dealers are creatively using the National Football League as a springboard for campaigns at the Tier 2 and Tier 3 levels - even if they don't have massive ad budgets.
BMW, other auto brands can benefit from YouTube 'fan videos,' report saysThu, 10, Sep 2015
BMW-related viewership on YouTube -- at more than 4 billion views -- is larger than that of any other auto brand, a report by marketing and data firm ZEFR found. But here's the twist: Just 5 percent of those views are on the German automaker's official YouTube channel.