The bumper ad: Gone in 6 secondsOct. 9
Video tools evolve for a mobile worldMay 8
Virtual monopoly gives YouTube giant sway over marketing strategiesMay 8
YouTube's 'wrong call' gives dealers reality checkApril 17
YouTube restores terminated dealership accountsApril 11
YouTube restored dealership accounts that were mistakenly terminated in the last several days. The Google-owned company had sent emails to at least eight dealerships informing them that their accounts were suspended for repeated or severe violations of community guidelines.
AutoNews Now: March toward higher mpg inevitable?March 24
Ride-hailing industry matures, but still has a lot of funJuly 11, 2016
Gina Ma, Lyft's director of marketing strategy and operations, said the tenor of its new campaign reflects a still-young company that emphasizes the connection between passenger and driver, more than the efficiency of point-to-point transportation, and doesn't like to take itself too seriously.
How 'data guru' refined sales-event strategyApril 4, 2016
Hoehn Motors doesn't just throw a sale when inventory gets bloated. Instead, its carefully planned, themed, thrice-yearly sales events cover all 12 of its brands to get the most bang from its marketing bucks.
Dodge's 'Wisdom' spot named Nielsen's Automotive Ad of the YearMarch 23, 2016
Automakers, facing U.S. fines, try novel ways to reach owners of recalled vehiclesMarch 8, 2016
Automakers, facing stiff fines for lackluster recall completion rates, are going to new lengths to reach owners of the millions of cars with known safety defects that remain on the road. Honda has even hired private detectives to track down owners of older vehicles. In addition to mailing the standard notification letters, General Motors has advertised recalls on Yahoo, YouTube and Pandora.